{"id":17515,"date":"2011-04-05T15:01:25","date_gmt":"2011-04-05T13:01:25","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/mbank-promuje-kredyt-przez-telefon-wideo\/"},"modified":"2011-04-05T15:01:25","modified_gmt":"2011-04-05T13:01:25","slug":"mbank-promuje-kredyt-przez-telefon-wideo","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/mbank-promuje-kredyt-przez-telefon-wideo.html","title":{"rendered":"mBank promuje kredyt przez telefon (wideo)"},"content":{"rendered":"<p>Kampania jest kontynuacj\u0105 poprzedniej ods\u0142ony reklamowej, w kt&oacute;rej prezentowany by\u0142 kredyt dost\u0119pny przez internet.<\/p>\n<p>G\u0142&oacute;wnym bohaterem nowej kampanii banku po raz kolejny zosta\u0142 mops Arnold oraz jego w\u0142a\u015bciciel.<\/p>\n<p>Dzia\u0142ania promocyjne b\u0119dzie mo\u017cna obserwowa\u0107 nie tylko w telewizji, radiu, internecie oraz na outdoorze, ale r&oacute;wnie\u017c w miejscach, w kt&oacute;rych klienci banku mog\u0105 potrzebowa\u0107 szybkiego dost\u0119pu do pieni\u0119dzy.<\/p>\n<p>Wizerunek psa Arnolda widoczny wi\u0119c b\u0119dzie m.in. w du\u017cych marketach z elektronik\u0105, wybranych biurach podr&oacute;\u017cy czy sklepach z meblami i wyposa\u017ceniem wn\u0119trz.<\/p>\n<p>Koncepcj\u0119 kreatywn\u0105 kampanii mBanku przygotowa\u0142a agencja Ambasada Brand Communication (Grupa Czteryczwarte), za\u015b media zaplanowa\u0142 dom mediowy <a rel=\"nofollow\" href=\"\thttp:\/\/dlafirm.mediarun.pl\/katalog\/firma\/mpg,318,1.html\" target=\"_blank\">MPG<\/a>.<\/p>\n<p>Spot telewizyjny po raz kolejny wyre\u017cyserowa\u0142 Marcin Serafin, kt&oacute;rego w produkcji wspiera\u0142 dom produkcyjny Film It.<\/p>\n","protected":false},"excerpt":{"rendered":"mBank rozpoczyna kampani\u0119 reklamow\u0105 nowego produktu &#8211; kredytu przez telefon.&nbsp;","protected":false},"author":1,"featured_media":17516,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[1608,374,808],"class_list":{"0":"post-17515","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"tag-ambasada-brand-communications","9":"tag-mbank","10":"tag-mpg","11":"cs-entry","12":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/17515","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=17515"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/17515\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/17516"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=17515"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=17515"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=17515"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}