{"id":17461,"date":"2011-04-06T22:45:52","date_gmt":"2011-04-06T20:45:52","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/jose-mourinho-w-kampanii-banku-millennium-wideo\/"},"modified":"2011-04-06T22:45:52","modified_gmt":"2011-04-06T20:45:52","slug":"jose-mourinho-w-kampanii-banku-millennium-wideo","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/jose-mourinho-w-kampanii-banku-millennium-wideo.html","title":{"rendered":"Jos\u00e9 Mourinho w kampanii Banku Millennium? (wideo)"},"content":{"rendered":"<p>&#8211; Praca z pasj\u0105 i konsekwencja w realizacji wyznaczonych cel&oacute;w to podstawa sukcesu w sporcie i w biznesie. Ta zbie\u017cno\u015b\u0107 uzasadnia podj\u0119cie wsp&oacute;\u0142pracy z trenerem jednego z najs\u0142awniejszych klub&oacute;w pi\u0142karskich na \u015bwiecie &#8211; wyja\u015bnia Beata Krupi\u0144ska,&nbsp;dyrektor departamentu komunikacji marketingowej Banku Millennium.<\/p>\n<p>Podpisany kontrakt umo\u017cliwia wykorzystanie wizerunku Jos&eacute; Mourinho w ca\u0142ej Grupie Millennium bcp. By\u0107 mo\u017ce wizerunek Portugalczyka zostanie wykorzystany r&oacute;wnie\u017c w Polsce. &#8211; Rozwa\u017camy przeprowadzenie kampanii tak\u017ce na polskim rynku &#8211; zdradza Krupi\u0144ska.&nbsp;<\/p>\n<p>Kampanii wizerunkowej realizowanej w Portugalii towarzysz\u0105 has\u0142a &#8222;Nasza praca, nasza pasja&#8221;,&nbsp;&#8222;Nie wierz\u0119 w szcz\u0119\u015bcie, wierz\u0119 w dobrze wykonan\u0105 prac\u0119&#8221; i &#8222;Dla mnie nie ma przeszk&oacute;d. S\u0105 tylko wyzwania&#8221;.<\/p>\n<p>W kampanii, opr&oacute;cz reklam prasowych, telewizyjnych, radiowych i internetowych, wykorzystywane s\u0105 r&oacute;\u017cne formy reklamy zewn\u0119trznej (np. wielkoformatowe billboardy czy bannery na najwi\u0119kszych stadionach pi\u0142karskich).<\/p>\n","protected":false},"excerpt":{"rendered":"Jos&eacute; Mourinho, trener Realu Madryt, zosta\u0142 twarz\u0105 kampanii grupy finansowej Millennium bcp. By\u0107 mo\u017ce jego wizerunek zostanie wykorzystany r&oacute;wnie\u017c w Polsce.","protected":false},"author":1,"featured_media":17462,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[3946],"class_list":{"0":"post-17461","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"tag-bank-millennium","9":"cs-entry","10":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/17461","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=17461"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/17461\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/17462"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=17461"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=17461"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=17461"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}