{"id":17433,"date":"2011-04-07T15:04:38","date_gmt":"2011-04-07T13:04:38","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/tns-obop-viva-zarabia-najwiecej\/"},"modified":"2011-04-07T15:04:38","modified_gmt":"2011-04-07T13:04:38","slug":"tns-obop-viva-zarabia-najwiecej","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/media\/tv\/tns-obop-viva-zarabia-najwiecej.html","title":{"rendered":"TNS OBOP: Viva zarabia najwi\u0119cej"},"content":{"rendered":"<p>Jak wynika z danych firmy <a href=\"http:\/\/dlafirm.mediarun.pl\/katalog\/firma\/tns-obop,1289,1.html\" target=\"_blank\" rel=\"noopener\">TNS OBOP<\/a>, przygotowanych dla Mediarun.pl, najwi\u0119ksze zyski w\u015br&oacute;d telewizji tematycznych odnotowa\u0142a w I kwartale 2011 r. Viva Polska. Stacja zarobi\u0142a 133,4 mln z\u0142 i odnotowa\u0142a spadek wp\u0142yw&oacute;w na poziomie 3,4 proc.<\/p>\n<p>Na drugim miejscu uplasowa\u0142a si\u0119 stacja AXN, kt&oacute;rej reklamodawcy zapewnili 96,3 mln z\u0142 przychodu reklamowego (mniej o 23,6 proc.). Kolejne lokaty nale\u017ca\u0142y do kana\u0142&oacute;w Discovery, kt&oacute;ry uzyska\u0142 z reklam 73,6 mln z\u0142 (48,7 proc. wi\u0119cej) oraz TVN24 z zyskiem r&oacute;wnym 67,3 mln z\u0142 (wi\u0119cej o 2,8 proc.).<\/p>\n<p>Pierwsz\u0105 pi\u0105tk\u0119 zamkn\u0119\u0142a stacja MTV Polska, kt&oacute;ra w okresie od stycznia do marca br. zarobi\u0142a na reklamach 57,1 mln z\u0142 (mniej o 21,8 proc.).<\/p>\n<p>W analizowanym okresie w\u015br&oacute;d najlepiej zarabiaj\u0105cych stacji tematycznych znalaz\u0142y sie tak\u017ce: TVP Info &#8211; 46,1 mln z\u0142 (14,7 proc. wzrostu), Disney XD &#8211; 38,5 mln z\u0142 (11,5 proc. wzrostu), 13th Street Universal &#8211; 32,6 mln z\u0142 (7,9 proc. wzrostu), National Geographic Channel &#8211; 30,9 mln z\u0142 (wi\u0119cej o 15 proc.), Animal Planet &#8211; 30,1 mln z\u0142 (21,5 proc. wi\u0119cej), TVN Style &#8211; 27,7 mln z\u0142 (7,8 proc. spadku), Cartoon Network &#8211; 24,2 mln z\u0142 (35,1 proc. wzrostu) oraz Zone Reality &#8211; 21,1 mln z\u0142 (1,2 proc. spadku).<\/p>\n<p>Zestawienie opracowano na podstawie danych cennikowych netto, bez uwzgl\u0119dniania indywidualnie negocjowanych rabat&oacute;w.<\/p>\n","protected":false},"excerpt":{"rendered":"Spo\u015br&oacute;d kana\u0142&oacute;w tematycznych najwi\u0119cej na reklamach w I kwartale br. zarobi\u0142y Viva Polska, AXN, Discovery i TVN24.","protected":false},"author":1,"featured_media":17434,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9670],"tags":[1392,1067,1364],"class_list":{"0":"post-17433","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-tv","8":"tag-tns-obop","9":"tag-viva-polska","10":"tag-wplywy-reklamowe","11":"cs-entry","12":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/17433","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=17433"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/17433\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/17434"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=17433"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=17433"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=17433"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}