{"id":17339,"date":"2011-04-11T17:33:18","date_gmt":"2011-04-11T15:33:18","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/desperados-zaprasza-na-wirtualna-impreze\/"},"modified":"2011-04-11T17:33:18","modified_gmt":"2011-04-11T15:33:18","slug":"desperados-zaprasza-na-wirtualna-impreze","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/desperados-zaprasza-na-wirtualna-impreze.html","title":{"rendered":"Desperados zaprasza na wirtualn\u0105 imprez\u0119"},"content":{"rendered":"<p>Kampania obejmuje og&oacute;lnopolskie stacje telewizyjne oraz kana\u0142y tematyczne. Z pocz\u0105tkiem kwietnia marka uruchomi\u0142a tak\u017ce mi\u0119dzynarodowy kana\u0142 na YouTube, zamieszczaj\u0105c na nim interaktywny film viralowy.<\/p>\n<p>Nowa kampania wizerunkowa ma podkre\u015bla\u0107 imprezowy charakter marki, a tak\u017ce rado\u015b\u0107 ze wsp&oacute;lnego sp\u0119dzania czasu i zabawy ze znajomymi.<\/p>\n<p>Jednocze\u015bnie marka postanowi\u0142a zaskoczy\u0107 swoich konsument&oacute;w w\u0142asnym mi\u0119dzynarodowym kana\u0142em YouTube. Odwiedzaj\u0105c stron\u0119 <a rel=\"nofollow noopener\" href=\"http:\/\/www.youtube.com\/desperados\" target=\"_blank\">www.youtube.com\/desperados<\/a> mo\u017cna wzi\u0105\u0107 udzia\u0142 w wirtualnej imprezie.<\/p>\n<p>Profil marki na YouTube zainteresowani mog\u0105 ogl\u0105da\u0107 bez specjalnego logowania do serwisu. Kana\u0142 jest zintegrowany z Facebookiem, tak aby wszyscy ch\u0119tni mogli dzieli\u0107 si\u0119 zabaw\u0105 z przyjaci&oacute;\u0142mi. Dzi\u0119ki temu, \u017ce jest to kana\u0142 mi\u0119dzynarodowy, daje mo\u017cliwo\u015b\u0107 wyra\u017cania swoich opinii o marce konsumentom z ca\u0142ego \u015bwiata.<\/p>\n<p>Za kreacj\u0119 reklamow\u0105 odpowiedzialna jest francuska agencja reklamowa Dufresne-Corrigan-Scarlett. Internet w Polsce obs\u0142uguj\u0105 agencje: AMGnet i Przeagencja.<\/p>\n","protected":false},"excerpt":{"rendered":"Desperados rozpocz\u0105\u0142 kolejn\u0105 wizerunkow\u0105 kampani\u0119 reklamow\u0105.","protected":false},"author":1,"featured_media":17340,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[],"class_list":{"0":"post-17339","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"cs-entry","9":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/17339","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=17339"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/17339\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/17340"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=17339"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=17339"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=17339"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}