{"id":17297,"date":"2011-04-13T01:51:41","date_gmt":"2011-04-12T23:51:41","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/magdalena-frackowiak-w-kampanii-reserved\/"},"modified":"2011-04-13T01:51:41","modified_gmt":"2011-04-12T23:51:41","slug":"magdalena-frackowiak-w-kampanii-reserved","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/magdalena-frackowiak-w-kampanii-reserved.html","title":{"rendered":"Magdalena Fr\u0105ckowiak w kampanii Reserved"},"content":{"rendered":"<p>Kampania rozwija koncept &#8222;Beautiful Story&#8221;, rozpocz\u0119ty jesieni\u0105 2010 r.<\/p>\n<p>Podobnie jak poprzednio kampania obok prezentacji najnowszej kolekcji Reserved pokazuje bardziej prywatn\u0105 twarz najwi\u0119kszych gwiazd modellingu. Ma prezentowa\u0107 nowoczesny, wielkomiejski, ale jednocze\u015bnie bliski i przyjazny wizerunek marki.<\/p>\n<p>W kampanii mediowej wykorzystano 5 r&oacute;\u017cnych motyw&oacute;w prezentowanych na outdoorze i w prasie. Kampania obejmuje siatki wielkoformatowe w najwi\u0119kszych miastach, billboardy 6&#215;3 i citylighty, magazyny kobiece i trendsetterskie (mi\u0119dzy innymi Gala, Viva, Tw&oacute;j Styl, Pani, K Mag).<\/p>\n<p>Obok specjalnej strony internetowej po\u015bwi\u0119conej wiosennej edycji kampanii w kampanii internetowej wy\u015bwietlane b\u0119d\u0105 15-sekundowe spoty reklamowe. Prace na kampani\u0105 by\u0142y na bie\u017c\u0105co relacjonowane na profilu marki na Facebooku.<\/p>\n<p>Kampani\u0119 przygotowa\u0142 dzia\u0142 marketingu LPP wraz agencjami Koledzy Strategia Kreacja (koncept kreatywny i dzia\u0142ania ATL), Huncwot (strona www), Maxus (planowanie i zakup medi&oacute;w) oraz Cube Group (dzia\u0142ania w internecie).<\/p>\n<p>Autorami zdj\u0119\u0107 s\u0105 Zuza Krajewska i Bartek Wieczorek, za produkcj\u0119 sesji odpowiada\u0142a agencja AF Photo a autorem zdj\u0119\u0107 filmowych jest Micha\u0142 D\u0105bal.<\/p>\n","protected":false},"excerpt":{"rendered":"Bohaterk\u0105 wiosennej kampanii reklamowej marki Reserved jest top modelka Magdalena Fr\u0105ckowiak.","protected":false},"author":1,"featured_media":17298,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[365,1596,1966,1171,292],"class_list":{"0":"post-17297","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"tag-cube-group","9":"tag-huncwot","10":"tag-koledzy","11":"tag-maxus","12":"tag-reserved","13":"cs-entry","14":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/17297","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=17297"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/17297\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/17298"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=17297"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=17297"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=17297"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}