{"id":17281,"date":"2011-04-13T15:48:02","date_gmt":"2011-04-13T13:48:02","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/striptizer-i-klaun-w-kampanii-pawelka-wideo\/"},"modified":"2011-04-13T15:48:02","modified_gmt":"2011-04-13T13:48:02","slug":"striptizer-i-klaun-w-kampanii-pawelka-wideo","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/striptizer-i-klaun-w-kampanii-pawelka-wideo.html","title":{"rendered":"Striptizer i klaun w kampanii Pawe\u0142ka (wideo)"},"content":{"rendered":"<p>Celem dzia\u0142a\u0144 promocyjnych Pawe\u0142ka jest od\u015bwie\u017cenie wizerunku i zwi\u0119kszenie atrakcyjno\u015bci marki w oczach m\u0142odych ludzi (25-35 lat).<\/p>\n<p>Kampania marki zosta\u0142a przygotowana wielokana\u0142owo, w oparciu o media najcz\u0119\u015bciej konsumowane przez grup\u0119 docelow\u0105. Telewizja jako medium o najwi\u0119kszym zasi\u0119gu, inicjuje t\u0119 kampani\u0119, ale b\u0119dzie ona r&oacute;wnie\u017c silnie wspierana dzia\u0142aniami w internecie.<\/p>\n<p>Ju\u017c od 15 kwietnia rozpocznie si\u0119 g\u0142osowanie na najlepsz\u0105 ko\u0144c&oacute;wk\u0119 spotu na stronie <a href=\"http:\/\/www.pawelek.pl\" target=\"_blank\" rel=\"noopener\">www.pawelek.pl<\/a>. Internauci, kt&oacute;rzy w ciekawy spos&oacute;b opisz\u0105, dlaczego wybrali w\u0142a\u015bnie to zako\u0144czenie, mog\u0105 wygra\u0107 nagrody. Dodatkowo kampania zostanie wsparta materia\u0142ami POS oraz dzia\u0142aniami PR.<\/p>\n<p>Kampani\u0119 przygotowa\u0142a agencja Red8 Advertising, kt&oacute;ra stworzy\u0142a strategi\u0119 komunikacji i spot telewizyjny oraz Red8 Digital i Red8 Social Media, kt&oacute;re to agencje odpowiadaj\u0105 za ca\u0142o\u015b\u0107 dzia\u0142a\u0144 w sieci. Media zakupi\u0142 dom mediowy ZenithOptimedia. Za dzia\u0142ania PR odpowiada agencja 24\/7 PR.<\/p>\n","protected":false},"excerpt":{"rendered":"15 kwietnia rozpoczyna si\u0119 konkurs internetowy wspomagaj\u0105cy now\u0105 kampani\u0119 reklamow\u0105 batonika Pawe\u0142ek.","protected":false},"author":1,"featured_media":17282,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[814,815,250],"class_list":{"0":"post-17281","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"tag-red8","9":"tag-red8-digital","10":"tag-zenithoptimedia","11":"cs-entry","12":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/17281","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=17281"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/17281\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/17282"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=17281"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=17281"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=17281"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}