{"id":172616,"date":"2016-09-19T21:55:54","date_gmt":"2016-09-19T19:55:54","guid":{"rendered":"https:\/\/mediarun.com\/pl\/?p=172616"},"modified":"2016-09-19T21:55:54","modified_gmt":"2016-09-19T19:55:54","slug":"helio-odswieza-szate-graficzna","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/trendy\/branding\/helio-odswieza-szate-graficzna.html","title":{"rendered":"Helio od\u015bwie\u017ca szat\u0119 graficzn\u0105"},"content":{"rendered":"<h2 style=\"text-align: justify;\"><strong>Firma HELIO wprowadza od\u015bwie\u017con\u0105 szat\u0119 graficzn\u0105 dla swojej podstawowej linii bakalii. Jedne z najch\u0119tniej wybieranych w swej kategorii produkt\u00f3w, b\u0119d\u0105 wyr\u00f3\u017cnia\u0142y si\u0119 na p\u00f3\u0142ce dzi\u0119ki bia\u0142ym opakowaniom z lekkim motywem graficznym.<\/strong><\/h2>\n<p style=\"text-align: justify;\">Jak m\u00f3wi Grzegorz Soboci\u0144ski, Kierownik Biura Zarz\u0105du i Marketingu HELIO, celem zmiany jest uproszenie komunikacji i u\u0142atwienie identyfikacji marki.<\/p>\n<p style=\"text-align: justify;\"><em>Dzi\u0119ki redesignowi produkty HELIO nabieraj\u0105 sp\u00f3jno\u015bci i wzmacniaj\u0105 rozpoznawalno\u015b\u0107 marki. Wygl\u0105d nowych opakowa\u0144 nawi\u0105zuje do popularnej linii HELIO Natura i podkre\u015bla g\u0142\u00f3wne warto\u015bci marki, jak lekko\u015b\u0107, naturalno\u015b\u0107, wysok\u0105 jako\u015b\u0107 oraz prozdrowotno\u015b\u0107\u00a0<\/em>\u2013 wyja\u015bnia <strong>Grzegorz Soboci\u0144ski<\/strong>.<\/p>\n<p style=\"text-align: justify;\">Zmiana wygl\u0105du opakowa\u0144 to jeden z kluczowych element\u00f3w strategii marketingowej sp\u00f3\u0142ki, kt\u00f3ra zmierza do wzmocnienia \u015bwiadomo\u015bci marki w\u015br\u00f3d klient\u00f3w. K\u0142ad\u0105c mocniejszy nacisk na komunikacj\u0119 z internautami, firma intensyfikuje r\u00f3wnie\u017c dzia\u0142ania w zakresie digital i content marketingu.<\/p>\n","protected":false},"excerpt":{"rendered":"Firma HELIO wprowadza od\u015bwie\u017con\u0105 szat\u0119 graficzn\u0105 dla swojej podstawowej linii bakalii. Jedne z najch\u0119tniej wybieranych w swej kategorii&hellip;","protected":false},"author":32,"featured_media":172617,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9658],"tags":[3151,10907,10906],"class_list":{"0":"post-172616","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-branding","8":"tag-branding-2","9":"tag-grzegorz-sobocinski","10":"tag-helio","11":"cs-entry","12":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/172616","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/32"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=172616"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/172616\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/172617"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=172616"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=172616"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=172616"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}