{"id":17205,"date":"2011-04-15T12:09:49","date_gmt":"2011-04-15T10:09:49","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/legg-mason-straszy-zusilla\/"},"modified":"2011-04-15T12:09:49","modified_gmt":"2011-04-15T10:09:49","slug":"legg-mason-straszy-zusilla","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/legg-mason-straszy-zusilla.html","title":{"rendered":"Legg Mason straszy Zusill\u0105"},"content":{"rendered":"<p>Motywem przewodnim kampanii jest animowany potw&oacute;r Zusilla buszuj\u0105cy w\u015br&oacute;d oszcz\u0119dno\u015bci oraz super-bohater LeggMasonMan, ochraniaj\u0105cy pieni\u0105dze przed zniszczeniem. Atrybutem LeggMasonMana jest IKE. Ca\u0142a akcja przedstawiona zosta\u0142a w humorystycznej konwencji.<\/p>\n<p><a rel=\"nofollow noopener\" href=\"http:\/\/dlafirm.mediarun.pl\/katalog\/firma\/legg-mason-towarzystwo-funduszy-inwestycyjnych-spolka-akcyjna,12723,1.html\" target=\"_blank\">Legg Mason<\/a> TFI kieruje sw&oacute;j przekaz do wszystkich os&oacute;b rozpoczynaj\u0105cych prac\u0119 i tych z niewielkim sta\u017cem pracy, nieposiadaj\u0105cych jeszcze IKE, a jednocze\u015bnie zdeterminowanych do podj\u0119cia dzia\u0142a\u0144 na rzecz zabezpieczenia swojej emerytury.<\/p>\n<p>Kampania marketingowa b\u0119dzie realizowana w internecie, przede wszystkim na stronach o tematyce biznesowej.<\/p>\n<p>Kampani\u0119 &#8222;Zusilla&#8221; przygotowa\u0142a agencja interaktywna Fuero, specjalizuj\u0105ca si\u0119 w dzia\u0142aniach wizerunkowych i marketingowych w internecie.<\/p>\n","protected":false},"excerpt":{"rendered":"Legg Mason TFI rozpoczyna kampani\u0119 internetow\u0105, kt&oacute;ra ma zach\u0119ci\u0107 Polak&oacute;w do oszcz\u0119dzania na emerytur\u0119.","protected":false},"author":1,"featured_media":17206,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[1363],"class_list":{"0":"post-17205","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"tag-legg-mason","9":"cs-entry","10":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/17205","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=17205"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/17205\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/17206"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=17205"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=17205"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=17205"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}