{"id":17173,"date":"2011-04-15T22:26:14","date_gmt":"2011-04-15T20:26:14","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/dulux-dodaje-kolorow-wideo\/"},"modified":"2011-04-15T22:26:14","modified_gmt":"2011-04-15T20:26:14","slug":"dulux-dodaje-kolorow-wideo","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/dulux-dodaje-kolorow-wideo.html","title":{"rendered":"Dulux dodaje kolor\u00f3w (wideo)"},"content":{"rendered":"<p>Kampania pod has\u0142em Dulux Let&#8217;s Color ma \u015bcis\u0142y zwi\u0105zek z globalnym pozycjonowaniem marki opartym na przes\u0142aniu &#8222;Dodajmy koloru naszemu \u017cyciu&#8221;. Celem nowego spotu jest zwi\u0119kszenie \u015bwiadomo\u015bci i ugruntowanie wizerunku marki Dulux.<\/p>\n<p>Spot adresowany jest do os&oacute;b, poszukuj\u0105cych inspiracji oraz narz\u0119dzi, kt&oacute;re pomog\u0105 im wyrazi\u0107 siebie i przy pomocy koloru odmieni\u0107 wn\u0119trza swoich mieszka\u0144.<\/p>\n<p>Kampania prowadzona jest od 11 kwietnia w og&oacute;lnopolskich stacjach telewizyjnych TVP, TVN i Polsat, oraz w kana\u0142ach tematycznych, w prasie i internecie.<\/p>\n<p>Za kreacj\u0119 odpowiada Euro RSCG Warsaw, a za planowanie i zakup medi&oacute;w &#8211; MediaCom. Za biuro prasowe i kontakty z dziennikarzami odpowiedzialna jest agencja Ciszewski PR.<\/p>\n","protected":false},"excerpt":{"rendered":"Ruszy\u0142a nowa kampania reklamowa marki Dulux&reg; promuj\u0105ca aplikacj\u0119 Mouse Painter, kt&oacute;ra umo\u017cliwia wirtualne dopasowanie koloru farby do swojego mieszkania.","protected":false},"author":1,"featured_media":17174,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[74],"class_list":{"0":"post-17173","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"tag-havas","9":"cs-entry","10":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/17173","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=17173"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/17173\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/17174"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=17173"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=17173"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=17173"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}