{"id":170919,"date":"2016-12-11T15:22:13","date_gmt":"2016-12-11T14:22:13","guid":{"rendered":"https:\/\/mediarun.com\/pl\/?p=170919"},"modified":"2017-03-22T21:38:03","modified_gmt":"2017-03-22T20:38:03","slug":"blokowanie-reklam-7-faktow-ktore-trzeba-znac","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/trendy\/blokowanie-reklam-7-faktow-ktore-trzeba-znac.html","title":{"rendered":"AdBlock nie wystarcza? Siedem fakt\u00f3w, kt\u00f3re musz\u0105 zna\u0107 marketerzy"},"content":{"rendered":"<h3><strong>To, \u017ce u\u017cytkownicy internetu nie przepadaj\u0105 za reklamami, nie jest \u017cadn\u0105 tajemnic\u0105\u00a0\u2013 szczeg\u00f3lnie dla marketer\u00f3w. W\u0142a\u015bnie z my\u015bl\u0105 o nich\u00a0<a href=\"https:\/\/research.hubspot.com\/?_ga=1.110917574.2133762003.1469038313\" target=\"_blank\" rel=\"noopener\">HubSpot Research<\/a>\u00a0przygotowa\u0142\u00a0<a href=\"https:\/\/research.hubspot.com\/reports\/why-people-block-ads-and-what-it-means-for-marketers-and-advertisers?_ga=1.111245127.2133762003.1469038313\" target=\"_blank\" rel=\"noopener\">raport<\/a>\u00a0po\u015bwi\u0119cony adblockom. Poni\u017cej kilka znacz\u0105cych danych statystycznych.<\/strong><\/h3>\n<h4>1. Adblock Plus, najpopularniejsze na \u015bwiecie rozszerzenie blokuj\u0105ce reklamy, zosta\u0142 pobrany <strong>ponad 500 milion\u00f3w razy.<br \/>\n<\/strong><\/h4>\n<figure id=\"attachment_170920\" aria-describedby=\"caption-attachment-170920\" style=\"width: 680px\" class=\"wp-caption aligncenter\"><img fetchpriority=\"high\" decoding=\"async\" class=\"size-full wp-image-170920\" src=\"https:\/\/mediarun.com\/wp-content\/uploads\/2016\/07\/adblock1.jpg\" alt=\"Image Credit: PageFair\" width=\"680\" height=\"406\" title=\"\"><figcaption id=\"caption-attachment-170920\" class=\"wp-caption-text\"><span style=\"font-size: 8pt;\">Image Credit: PageFair<\/span><\/figcaption><\/figure>\n<h4>2. Z powodu blokowania reklam\u00a0\u00a0bran\u017ca reklamowa straci\u0142a<strong> 22 mld<\/strong> dolar\u00f3w w 2015 roku.<\/h4>\n<h4>3. Je\u015bli chodzi o nadchodz\u0105ce straty, to Ovum szacuje, \u017ce wynios\u0105 one nawet<strong>\u00a035 miliard\u00f3w<\/strong>\u00a0dolar\u00f3w do 2020 roku.<\/h4>\n<h4>4. A\u017c\u00a064% u\u017cytkownik\u00f3w twierdzi, \u017ce <strong>dzisiejsze reklamy s\u0105 irytuj\u0105ce<\/strong>, uci\u0105\u017cliwe.<br \/>\n<img decoding=\"async\" class=\"size-full wp-image-170921 aligncenter\" src=\"https:\/\/mediarun.com\/wp-content\/uploads\/2016\/07\/adblock2.jpg\" alt=\"adblock2\" width=\"686\" height=\"461\" title=\"\"><br \/>\n5.\u00a0Wyskakuj\u0105ce reklamy i samoodtwarzaj\u0105ce si\u0119 reklamy video s\u0105 <strong>szczeg\u00f3lnie nielubiane<\/strong>.<br \/>\n<img decoding=\"async\" class=\"size-full wp-image-170922 aligncenter\" src=\"https:\/\/mediarun.com\/wp-content\/uploads\/2016\/07\/adblock3.jpg\" alt=\"adblock3\" width=\"686\" height=\"456\" title=\"\" srcset=\"https:\/\/mediarun.com\/pl\/wp-content\/uploads\/2016\/07\/adblock3.jpg 686w, https:\/\/mediarun.com\/pl\/wp-content\/uploads\/2016\/07\/adblock3-300x200.jpg 300w, https:\/\/mediarun.com\/pl\/wp-content\/uploads\/2016\/07\/adblock3-600x400.jpg 600w\" sizes=\"(max-width: 686px) 100vw, 686px\" \/><br \/>\n6.\u00a070% respondent\u00f3w stwierdzi\u0142o, \u017ce <strong>nie my\u015bli zbyt dobrze o firmach, kt\u00f3re decyduj\u0105 si\u0119\u00a0na\u00a0wyskakuj\u0105ce reklamy.<\/strong><br \/>\n<img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-170923 aligncenter\" src=\"https:\/\/mediarun.com\/wp-content\/uploads\/2016\/07\/adblock4.jpg\" alt=\"adblock4\" width=\"682\" height=\"451\" title=\"\"><br \/>\n7. Blokowanie reklam mobilnych ro\u015bnie w zatrwa\u017caj\u0105cym tempie. Badanie Priori sugeruje, \u017ce oko\u0142o <strong>419 milion\u00f3w ludzi<\/strong> (a wi\u0119c jedna pi\u0105ta u\u017cytkownik\u00f3w Internetu) ju\u017c\u00a0<strong>ma jaki\u015b rodzaj mobilnego adblocka<\/strong>.<\/h4>\n","protected":false},"excerpt":{"rendered":"To, \u017ce u\u017cytkownicy internetu nie przepadaj\u0105 za reklamami, nie jest \u017cadn\u0105 tajemnic\u0105\u00a0\u2013 szczeg\u00f3lnie dla marketer\u00f3w. W\u0142a\u015bnie z my\u015bl\u0105&hellip;","protected":false},"author":2,"featured_media":176068,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[4702,4631],"tags":[8311,8210,3489,200],"class_list":{"0":"post-170919","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-raporty","8":"category-trendy","9":"tag-adblock","10":"tag-blokowanie-reklam","11":"tag-internet-2","12":"tag-reklama","13":"cs-entry","14":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/170919","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=170919"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/170919\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/176068"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=170919"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=170919"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=170919"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}