{"id":170864,"date":"2016-07-21T14:22:55","date_gmt":"2016-07-21T12:22:55","guid":{"rendered":"https:\/\/mediarun.com\/pl\/?p=170864"},"modified":"2016-07-21T16:24:00","modified_gmt":"2016-07-21T14:24:00","slug":"pokemon-go-pokemarketing","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/pokemon-go-pokemarketing.html","title":{"rendered":"Pokemon GO. Pokemarketing w Polsce [5 przyk\u0142ad\u00f3w]"},"content":{"rendered":"

Polacy ka\u017cdego dnia wspominaj\u0105 o Pokemon Go ponad 10 tysi\u0119cy razy. Tak wynika z monitoringu medi\u00f3w spo\u0142eczno\u015bciowych, kt\u00f3ry przeprowadzi\u0142 IMM<\/a>. Temat pokemon\u00f3w ch\u0119tnie podejmuje r\u00f3wnie\u017c prasa\u00a0<\/strong><\/span>\u2013\u00a0<\/span><\/strong><\/span>tylko w lipcu w druku pojawi\u0142o si\u0119 blisko 250 wzmianek o grze. Nic wi\u0119c dzwnego, \u017ce i marketerzy zacz\u0119li polowa\u0107: na \u0142owc\u00f3w pokemon\u00f3w. W jaki spos\u00f3b obecne w mediach spo\u0142eczno\u015bciowych polskie firmy podejmuj\u0105 w\u0105tek Pokemon GO? Poni\u017cej 5 przyk\u0142ad\u00f3w „pokemarketingu”.<\/strong><\/span><\/h2>\n

1.\u00a0<\/span>Mentos<\/a> proponowa\u0142 przek\u0105sk\u0119 podczas gry:<\/span><\/h3>\n

\"poke3\"<\/p>\n

2. Do tematu nawi\u0105za\u0142o te\u017c\u00a0Lenovo<\/a>:<\/h3>\n

\"poke4\"<\/strong><\/p>\n

3. Warszawska galeria handlowa\u00a0Z\u0142ote Tarasy\u00a0<\/a>pochwali\u0142a si\u0119 polowaniem na pokemony na swoim terenie:<\/h3>\n

\"poke5\"
\n<\/span><\/span><\/p>\n

4. Z kolei producent sprz\u0119tu kuchennego Solgaz<\/a>\u00a0chwali\u0142 si\u0119 znalezieniem ognistego pokemona pod swoj\u0105 fabryk\u0105:<\/h3>\n

\"poke2\"<\/p>\n

5. Z tematem zmierzy\u0142y si\u0119 nawet uczelnie wy\u017csze, np. SGGW<\/a>:
\n\"poke6\"<\/h3>\n

Wida\u0107 wi\u0119c, \u017ce „pokemarketing” nabiera tempa: podobno zreszt\u0105 s\u0105 ju\u017c dost\u0119pne nawet wabiki na pokemony. I je\u015bli to prawda, to nie zdziwmy si\u0119, je\u017celi najwi\u0119cej rzadkich okaz\u00f3w zgromadzi si\u0119 przypadkiem \u00a0np. w okolicy jakiej\u015b restauracji.<\/h3>\n","protected":false},"excerpt":{"rendered":"Polacy ka\u017cdego dnia wspominaj\u0105 o Pokemon Go ponad 10 tysi\u0119cy razy. Tak wynika z monitoringu medi\u00f3w spo\u0142eczno\u015bciowych, kt\u00f3ry…","protected":false},"author":32,"featured_media":170872,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9639,9642],"tags":[311,9640,10519,10520,9643],"class_list":{"0":"post-170864","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-marketing","8":"category-atl","9":"tag-lenovo","10":"tag-marketing","11":"tag-pokemon","12":"tag-pokemon-go","13":"tag-atl","14":"cs-entry","15":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/170864","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/32"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=170864"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/170864\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/170872"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=170864"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=170864"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=170864"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}