{"id":170498,"date":"2016-07-15T12:26:18","date_gmt":"2016-07-15T10:26:18","guid":{"rendered":"https:\/\/mediarun.com\/pl\/?p=170498"},"modified":"2016-07-15T12:46:51","modified_gmt":"2016-07-15T10:46:51","slug":"saturn-oglasza-zwyciezce-przetargu","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/przetargi\/saturn-oglasza-zwyciezce-przetargu.html","title":{"rendered":"Saturn og\u0142asza zwyci\u0119zc\u0119 przetargu"},"content":{"rendered":"

Saturn, marka sklep\u00f3w z elektronik\u0105 u\u017cytkow\u0105, wy\u0142oni\u0142 zwyci\u0119zc\u0119 przetargu reklamowego. W konkursie wzi\u0119\u0142y udzia\u0142 cztery agencje, spo\u015br\u00f3d kt\u00f3rych wybrana zosta\u0142a agencja K2. Wcze\u015bniej mark\u0119 obs\u0142ugiwa\u0142a Ogilvy&Mather.<\/h2>\n

Saturn na polskim rynku<\/h3>\n

Pierwsze sklepy Saturn powsta\u0142y w Polsce w 2004 roku. Dzi\u015b jest ich dwadzie\u015bcia pi\u0119\u0107, spo\u015br\u00f3d kt\u00f3rych trzy s\u0105 salonami z technologiami mobilnymi Saturn Connect. Marka oferuje nie tylko sprz\u0119t multimedialny czy teleinformatyczny, lecz tak\u017ce ksi\u0105\u017cki, programy czy gry komputerowe. Sie\u0107 posiada r\u00f3wnie\u017c marki w\u0142asne: ok., KOENIC ISY i PEAQ.<\/p>\n

Agencja K2<\/a>, zwyci\u0119\u017cczyni przetargu reklamowego, swoj\u0105 autorsk\u0105 kampani\u0119 wdro\u017cy ju\u017c w 2016 roku, przejmuj\u0105c obs\u0142ug\u0119 strategiczno-kreatywn\u0105 marki Saturn na rynku polskim. Wsp\u00f3\u0142praca Saturna i K2 ma mie\u0107 charakter d\u0142ugoterminowy. Agencja wsp\u00f3\u0142pracowa\u0142a wcze\u015bniej z takimi markami i firmami, jak: Ikea, PZU, Heineken czy Polpharma.<\/p>\n

Ogilvy&Mather, z kt\u00f3r\u0105 Saturn dotychczas pracowa\u0142, nie zdecydowa\u0142a si\u0119 na wzi\u0119cie udzia\u0142u w przetargu.<\/p>\n","protected":false},"excerpt":{"rendered":"Saturn, marka sklep\u00f3w z elektronik\u0105 u\u017cytkow\u0105, wy\u0142oni\u0142 zwyci\u0119zc\u0119 przetargu reklamowego. W konkursie wzi\u0119\u0142y udzia\u0142 cztery agencje, spo\u015br\u00f3d kt\u00f3rych…","protected":false},"author":32,"featured_media":170500,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[4636,9639,9642],"tags":[48,283,3401,9643,330],"class_list":{"0":"post-170498","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-przetargi","8":"category-marketing","9":"category-atl","10":"tag-k2","11":"tag-ogilvymather","12":"tag-przetargi","13":"tag-atl","14":"tag-saturn","15":"cs-entry","16":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/170498","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/32"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=170498"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/170498\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/170500"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=170498"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=170498"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=170498"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}