Jej celem jest pokazanie nowego po\u0142\u0105czenia mango i zielonej herbaty w jednym napoju. Nowy spot ma podkre\u015bla\u0107, \u017ce Lipton Ice Tea Green Mango inspiruje do pozytywnego dzia\u0142ania i rado\u015bnie pobudza zmys\u0142y.<\/p>\n
Po raz pierwszy w historii marki ca\u0142o\u015b\u0107 komunikacji marketingowej zosta\u0142a przygotowana lokalnie, zgodnie z globaln\u0105 platform\u0105 „Join The Dance”.<\/p>\n
Kampania swym zasi\u0119giem obejmie telewizj\u0119 (TVP, TVN, AT Media, Discovery&Animal Planet) oraz outdoor<\/p>\n
Za kreacj\u0119 spotu odpowiada agencja DDB<\/a>. Za dzia\u0142ania w internecie odpowiada Digital One<\/a>. Media do kampanii zaplanowa\u0142 i zakupi\u0142 dom mediowy PHD Media Direction<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"Ruszy\u0142a ogólnopolska kampania promuj\u0105ca nowy wariant herbaty smakowej Lipton Ice Tea Green Mango.","protected":false},"author":1,"featured_media":17046,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[472,1376,378,445],"class_list":{"0":"post-17045","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"tag-ddb","9":"tag-lipton","10":"tag-pepsi","11":"tag-phd","12":"cs-entry","13":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/17045","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=17045"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/17045\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/17046"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=17045"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=17045"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=17045"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}