{"id":17023,"date":"2011-04-20T17:08:30","date_gmt":"2011-04-20T15:08:30","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/michal-pirog-czujesz-dume-wideo\/"},"modified":"2011-04-20T17:08:30","modified_gmt":"2011-04-20T15:08:30","slug":"michal-pirog-czujesz-dume-wideo","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/michal-pirog-czujesz-dume-wideo.html","title":{"rendered":"Micha\u0142 Pir\u00f3g: Czujesz dum\u0119? (wideo)"},"content":{"rendered":"<p>Fundacja Viva!, walcz\u0105ca o prawa zwierz\u0105t, chce u\u015bwiadomi\u0107 Polakom jakie cierpienia znosz\u0105 kury z chowu przemys\u0142owego oraz jakie jest pochodzenie wi\u0119kszo\u015bci jajek, kt&oacute;re kupujemy. Czy wiemy co kryje si\u0119 za symbolem znajduj\u0105cym si\u0119 na skorupce jajka? Najcz\u0119\u015bciej: ciasne klatki, po\u0142amane skrzyd\u0142a, przyci\u0119te dzioby, brak \u015bwiat\u0142a s\u0142onecznego (g\u0142&oacute;wnie jajka z symbolem &#8222;3&#8221;)<\/p>\n<p>Na potrzeby kampanii powsta\u0142 30-sekundowy spot telewizyjny z udzia\u0142em Micha\u0142a Pir&oacute;ga, kt&oacute;ry odwo\u0142uje si\u0119 do dumy narodowej oraz tolerancji Polak&oacute;w.<\/p>\n<p>Spot pojawi\u0142 si\u0119 ju\u017c w internecine, b\u0119dzie emitowany tak\u017ce w \u015brodkach komunikacji miejskiej w Warszawie i Tr&oacute;jmie\u015bcie. Komunikacja kampanii obejmuje r&oacute;wnie\u017c reklam\u0119 prasow\u0105 oraz dzia\u0142ania w mediach spo\u0142eczno\u015bciowych prowadzone przez fundacj\u0119 Viva!.<\/p>\n<p>Koncepcj\u0119 i kreacj\u0119 kampanii przygotowa\u0142a Big Idea, dzia\u0142 ATL agencji IQ Marketing, film wyre\u017cyserowa\u0142 Jaros\u0142aw Dubaniewicz, za jego produkcj\u0119 odpowiada dom produkcyjny World Video.<\/p>\n","protected":false},"excerpt":{"rendered":"Pod has\u0142em &#8222;Czujesz dum\u0119?&#8221; ruszy\u0142a kampania spo\u0142eczna Fundacji Viva! przygotowana przez agencj\u0119 IQ Marketing.","protected":false},"author":1,"featured_media":17024,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[853,501],"class_list":{"0":"post-17023","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"tag-iq-marketing","9":"tag-viva","10":"cs-entry","11":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/17023","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=17023"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/17023\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/17024"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=17023"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=17023"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=17023"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}