{"id":16905,"date":"2011-04-26T21:34:19","date_gmt":"2011-04-26T19:34:19","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/czerwony-kapturek-w-spocie-marki-redds-wideo\/"},"modified":"2011-04-26T21:34:19","modified_gmt":"2011-04-26T19:34:19","slug":"czerwony-kapturek-w-spocie-marki-redds-wideo","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/media\/tv\/czerwony-kapturek-w-spocie-marki-redds-wideo.html","title":{"rendered":"Czerwony Kapturek w spocie marki Redd&#8217;s (wideo)"},"content":{"rendered":"<p>Now\u0105 kampani\u0119 reklamow\u0105 zwiastuje 30-sekundowy spot pt. &#8222;Ciekawo\u015b\u0107 pierwszy stopie\u0144 do Redd&#8217;sa&#8221;. Fabu\u0142a spotu lu\u017ano nawi\u0105zuje do postaci Czerwonego Kapturka, kt&oacute;ry wiedziony ciekawo\u015bci\u0105 trafia na imprez\u0119 w rytmie Redd&#8217;s. Spot nakr\u0119cono w kwietniu b.r. w Kapsztadzie, stolicy Republiki Po\u0142udniowej Afryki.<\/p>\n<p>W dalszej cz\u0119\u015bci kampanii zaplanowanej na kilka najbli\u017cszych miesi\u0119cy wykorzystane zostan\u0105 m.in. dzia\u0142ania BTL o charakterze eventowym, wsparcie PR oraz obecno\u015b\u0107 marki w internecie.<\/p>\n<p>Za koncepcj\u0119 kreatywn\u0105 spotu odpowiada agencja Grey Group. Kreacj\u0105 limitowanych opakowa\u0144 zaj\u0119\u0142a si\u0119 agencja Dragon Rouge. Planowaniem i zakupem medi&oacute;w &#8211; dom mediowy Starcom. Dzia\u0142ania PR prowadzi za\u015b agencja Q&amp;A Consulting.<\/p>\n","protected":false},"excerpt":{"rendered":"26 kwietnia rozpocz\u0119\u0142a si\u0119 pierwsza ods\u0142ona nowej kampanii piwa Redd&#8217;s pod has\u0142em &#8222;Ciekawo\u015b\u0107 pierwszy stopie\u0144 do Redd&#8217;sa&#8221;.","protected":false},"author":1,"featured_media":16906,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9670],"tags":[66,1457,377],"class_list":{"0":"post-16905","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-tv","8":"tag-grey","9":"tag-redds","10":"tag-starcom","11":"cs-entry","12":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/16905","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=16905"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/16905\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/16906"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=16905"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=16905"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=16905"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}