Polski oddzia\u0142 Agencji rozpocz\u0105\u0142 wsp\u00f3\u0142prac\u0119 w co-playu z Saatchi & Saatchi Singapore jeszcze w 2015 roku. Zespo\u0142y pracowa\u0142y wsp\u00f3lnie nad kampani\u0105 relaunchu modelu Lexus ES we wszystkich touch pointach w ramach z\u0142o\u017conego consumer journey. Po sukcesie tej kampanii realizowane s\u0105 nast\u0119pne projekty.<\/p>\n
Kampania RX launchuj\u0105ca nowy model lexus RX w regionie APAC pokazuje design nowego modelu wpisuj\u0105c go we wsp\u00f3\u0142czesne trendy w projektowaniu. Do wsp\u00f3\u0142tworzenia kampanii zaprosili\u015bmy tr\u00f3jk\u0119 azjatyckich tw\u00f3rc\u00f3w, kt\u00f3rzy stworzyli dzie\u0142a inspirowane samochodem.
\nW kampanii wzi\u0119li udzia\u0142:
\n\u2022 Znana w Azji projektantka mody Kwankao,
\n\u2022 Dan Bark \u2013 Szef kuchni molekularnej oraz
\n\u2022 Camiel Weijenberg – projektant wn\u0119trz \u2013 zdobywca presti\u017cowej nagrody RED DOT.<\/p>\n
Kampania \u2018A new definition of Luxury\u201d opiera\u0142a si\u0119 na zintegrowaniu kontentu wideo, strony www, iMedi\u00f3w oraz medi\u00f3w spo\u0142eczno\u015bciowych. Za egzekucj\u0119 kampanii odpowiedzialne by\u0142o partnerstwo Interactive Solutions & Saatchi & Saatchi Singapore oraz lokalne agencje: mediowa \u2013 Performics, i hostingowa \u2013 Convertium.
\nLanding page kampanii mo\u017cna zobaczy\u0107 pod adresem: http:\/\/www.lexusasia.com\/thenewrx\/<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"Interactive Solutions \/ Saatchi & Saatchi zrealizowa\u0142o kampani\u0119 dla marki Lexus w regionie Azji i Pacyfiku. Wizerunkowa kampania \u2018A new definition of Luxury\u201d jest kolejnym zintegrowanym projektem zrealizowanym dla tego Klienta.","protected":false},"author":27,"featured_media":169044,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9639,9642],"tags":[10392,10393],"class_list":{"0":"post-169043","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-marketing","8":"category-atl","9":"tag-interactive-solutions-saatchi-saatchi","10":"tag-lexus","11":"cs-entry","12":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/169043","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/27"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=169043"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/169043\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/169044"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=169043"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=169043"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=169043"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}