{"id":16885,"date":"2011-04-27T15:36:17","date_gmt":"2011-04-27T13:36:17","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/lionel-messi-w-kampanii-adidasa-wideo\/"},"modified":"2011-04-27T15:36:17","modified_gmt":"2011-04-27T13:36:17","slug":"lionel-messi-w-kampanii-adidasa-wideo","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/lionel-messi-w-kampanii-adidasa-wideo.html","title":{"rendered":"Lionel Messi w kampanii adidasa (wideo)"},"content":{"rendered":"<p>Dzia\u0142ania reklamowe maj\u0105 ukazywa\u0107 szerokie spektrum dyscyplin sportowych oraz \u015brodowisk, w kt&oacute;rych marka adidas uczestniczy, po\u0142\u0105czy \u015bwiat sportu, muzyki i mody. W naturalnym \u015brodowisku przedstawia ambasador&oacute;w marki: gwiazdy pi\u0142ki no\u017cnej Lionela Messi&#8217;ego i Davida Beckhama, gwiazd\u0119 NBA Derricka Rose&#8217;a, ikon\u0119 pop Katy Perry, a tak\u017ce dru\u017cyn\u0119 skateboarding adidas oraz wielu innych.<\/p>\n<p>Wyre\u017cyserowana przez Romaina Gavrasa kampania opiera si\u0119 o 30 i 60-sekundowe reklamy telewizyjne i kinowe oraz o rozszerzon\u0105, 2-minutow\u0105 wersj\u0119 on-line. Odbiorcy mog\u0105 kontynuowa\u0107 dialog z firm\u0105 adidas, za po\u015brednictwem portali spo\u0142eczno\u015bciowych, np. Facebooka.<\/p>\n<p>Ponadto, kreacja materia\u0142&oacute;w b\u0119dzie obejmowa\u0142a mobile marketing, handel detaliczny, eventy oraz wielkoformatowe wydruki. Globaln\u0105 kampani\u0119 adidas zaprojektowa\u0142a i wyprodukowa\u0142a agencja Sid Lee, z siedzib\u0105 w Montrealu.<\/p>\n<p>Kampania &#8222;All adidas&#8221; b\u0119dzie trwa\u0142a przez ca\u0142y rok 2011.<\/p>\n","protected":false},"excerpt":{"rendered":"Trwa najwi\u0119ksza globalna kampania marki adidas, kt&oacute;r\u0105 wspiera m.in pi\u0142karz Lionel Messi.","protected":false},"author":1,"featured_media":16886,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[317],"class_list":{"0":"post-16885","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"tag-adidas","9":"cs-entry","10":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/16885","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=16885"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/16885\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/16886"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=16885"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=16885"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=16885"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}