{"id":16881,"date":"2011-04-27T16:35:54","date_gmt":"2011-04-27T14:35:54","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/decathlon-promuje-oferte-gory\/"},"modified":"2015-01-12T14:41:32","modified_gmt":"2015-01-12T14:41:32","slug":"decathlon-promuje-oferte-gory","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/decathlon-promuje-oferte-gory.html","title":{"rendered":"Decathlon promuje ofert\u0119 &#8222;G\u00f3ry&#8221;"},"content":{"rendered":"<p>Kampania rozpocz\u0119\u0142a si\u0119 22 kwietnia i potrwa do 8 maja. Swoim zasi\u0119giem obejmie radio, internet, magazy tematyczne oraz billboardy.<\/p>\n<p>30-sekundowy spot mo\u017cna us\u0142ysze\u0107 w og&oacute;lnopolskim RMF FM, w wybranych lokalnych stacjach RMF MAXXX oraz w innych regionalnych rozg\u0142o\u015bniach. Kampania znajdzie si\u0119 r&oacute;wnie\u017c w internetowym radiu Open FM.<\/p>\n<p>Ca\u0142o\u015b\u0107 dzia\u0142a\u0144 uzupe\u0142ni wyszukiwarka Google i targetowany mailing do bazy adres&oacute;w Onet,  WP i o2. Akcja &#8222;G&oacute;ry&#8221; promowa\u0107 si\u0119 b\u0119dzie tak\u017ce na out doorze w miastach, w kt&oacute;rych Decathlon ma swoje sklepy. Wsparciem komunikacji  b\u0119dzie obecno\u015b\u0107 w magazynach tematycznie powi\u0105zanych ze sportami g&oacute;rskimi (G&oacute;ry, Magazyny G&oacute;rski) &#8211; komunikacja  do pasjonat&oacute;w.<\/p>\n<p>Autorem kreacji jest agencja reklamowa Garmont.&nbsp;Dom mediowy PanMedia Western zaplanowa\u0142 i zakupi\u0142 media.&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"Decathlon rozpocz\u0105\u0142 reklamow\u0105 kampani\u0119 oferty &#8222;G&oacute;ry&#8221;.","protected":false},"author":1,"featured_media":16882,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[723,724,798],"class_list":{"0":"post-16881","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"tag-decathlon","9":"tag-garmont","10":"tag-pan-media-western","11":"cs-entry","12":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/16881","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=16881"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/16881\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/16882"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=16881"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=16881"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=16881"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}