{"id":16865,"date":"2011-04-28T12:29:03","date_gmt":"2011-04-28T10:29:03","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/panmedia-western-planuje-kampanie-ff\/"},"modified":"2011-04-28T12:29:03","modified_gmt":"2011-04-28T10:29:03","slug":"panmedia-western-planuje-kampanie-ff","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/panmedia-western-planuje-kampanie-ff.html","title":{"rendered":"PanMedia Western planuje kampanie F&#038;F"},"content":{"rendered":"<p>Dzia\u0142ania podzielone s\u0105 na cz\u0119\u015b\u0107 wizerunkow\u0105 (wprowadzenie kolekcji wiosna lato) i cz\u0119\u015b\u0107 promuj\u0105c\u0105 kostiumy k\u0105pielowe. Kampania skierowana jest do kobiety w wieku 25-40 lat,  mieszkanek miast.<\/p>\n<p>Komunikacja w mediach obejmuje telewizj\u0119, pras\u0119, internet i outdoor. Wizerunkowa kampania rozpocz\u0119\u0142a si\u0119 ju\u017c w marcu w prasie. Wykorzystano w niej g\u0142&oacute;wnie magazyny kobiece w tym segment people, miesi\u0119czniki shoppingowe, ekskluzywne miesi\u0119czniki kobiece oraz poradniki.<\/p>\n<p>Kampania telewizyjna ruszy\u0142a z cz\u0119\u015bci\u0105 wizerunkow\u0105 w po\u0142owie kwietnia. Do kampanii wykorzystano 30 sekundowe spoty wizerunkowe. Emisj\u0119 zaplanowano zar&oacute;wno w stacjach og&oacute;lnopolskich ( TVN, Polsat), jak i tematycznych ( AtMedia, Discovery, oraz tematycznych stacjach Polsatu i TVN-u).<\/p>\n<p>Marka F&amp;F rozpocz\u0119\u0142a r&oacute;wnie\u017c dzia\u0142ania reklamowe w internecie. B\u0119d\u0105 one trafia\u0107 na dedykowane kobietom podstrony  du\u017cych portali, serwisy kobiece i spo\u0142eczno\u015bciowe.&nbsp;  W dalszym etapie kampania trafi na no\u015bniki outdoorowe, siatki wielkoformatowe oraz na mix citylight&oacute;w i frontlight&oacute;w.<\/p>\n","protected":false},"excerpt":{"rendered":"Ruszy\u0142a kampania F&amp;F &#8211; marki odzie\u017cowej dost\u0119pnej w sieci Tesco, dla kt&oacute;rej dom mediowy PanMedia Western zakupi\u0142 i zaplanowa\u0142 media.","protected":false},"author":1,"featured_media":16866,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[798,158],"class_list":{"0":"post-16865","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"tag-pan-media-western","9":"tag-tesco","10":"cs-entry","11":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/16865","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=16865"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/16865\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/16866"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=16865"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=16865"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=16865"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}