{"id":16847,"date":"2011-04-28T16:37:40","date_gmt":"2011-04-28T14:37:40","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/zubr-zbuduje-ci-dom\/"},"modified":"2011-04-28T16:37:40","modified_gmt":"2011-04-28T14:37:40","slug":"zubr-zbuduje-ci-dom","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/zubr-zbuduje-ci-dom.html","title":{"rendered":"\u017bubr zbuduje ci dom"},"content":{"rendered":"<p>Now\u0105 kampani\u0119 reklamow\u0105 rozpoczyna 30 sekundowy spot pt. &#8222;\u015alimak&#8221;. Jego fabu\u0142a nawi\u0105zuje do filmu dokumentalnego, w kt&oacute;rym omawiane s\u0105 uroki i walory puszcza\u0144skiego \u017cycia.&nbsp;<\/p>\n<p>Komunikuj\u0105c najnowsz\u0105 kampani\u0119 \u017bubr, symbolizuj\u0105cy dziewicz\u0105 przyrod\u0119 i b\u0142ogi spok&oacute;j, daje szans\u0119 wygrania ponad 500 000 nagr&oacute;d, zwi\u0105zanych z wypoczynkiem na \u015bwie\u017cym powietrzu. Najatrakcyjniejszymi nagrodami w promocji &#8222;Szcz\u0119\u015bliwy los \u017bubra&#8221; s\u0105 3 domy z dzia\u0142k\u0105, kt&oacute;re powstan\u0105 w wybranym przez zwyci\u0119zc&oacute;w regionie. Loteria, oparta na popularnej w latach 70 i 80 &#8222;B\u0142yskawicy&#8221;, rozpocznie si\u0119 1 maja i potrwa do ko\u0144ca lipca. B\u0119dzie komunikowana m.in. za pomoc\u0105 materia\u0142&oacute;w POS, OOH, prasy i internetu.<\/p>\n<p>Nowy spot b\u0119dzie mia\u0142 premier\u0119 pod koniec kwietnia na profilu spo\u0142eczno\u015bciowym Facebook. Jego premiera telewizyjna odb\u0119dzie si\u0119 2 maja. Za koncepcj\u0119 kreatywn\u0105 spotu odpowiada agencja Paralotna.<\/p>\n<p>Film zosta\u0142 wyprodukowany przy wsp&oacute;\u0142pracy domu produkcyjnego Papaya oraz Platige Image. Re\u017cyserem filmu jest Sebastian Pa\u0144czyk. Planowaniem i zakupem medi&oacute;w zaj\u0105\u0142 si\u0119 dom mediowy Starcom. Promocj\u0119 konsumenck\u0105 &#8222;Szcz\u0119\u015bliwy los \u017bubra&#8221; przygotowa\u0142a i zrealizuje agencja TequilaPolska.<\/p>\n","protected":false},"excerpt":{"rendered":"2 maja ruszy najnowsza kampania reklamowa marki piwa \u017bubr.","protected":false},"author":1,"featured_media":16848,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[204,377,1181],"class_list":{"0":"post-16847","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"tag-platige-image","9":"tag-starcom","10":"tag-tequilapolska","11":"cs-entry","12":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/16847","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=16847"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/16847\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/16848"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=16847"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=16847"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=16847"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}