{"id":167923,"date":"2016-04-25T19:42:07","date_gmt":"2016-04-25T17:42:07","guid":{"rendered":"https:\/\/mediarun.com\/pl\/?p=167923"},"modified":"2016-04-25T19:42:07","modified_gmt":"2016-04-25T17:42:07","slug":"byc-byc-szekspir-reklama","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/trendy\/byc-byc-szekspir-reklama.html","title":{"rendered":"By\u0107 albo nie by\u0107&#8230; Szekspir i reklama"},"content":{"rendered":"<h3>Mistrz ze Stratfordu to prawdziwa instytucja. Autor &#8222;Hamleta&#8221; czy &#8222;Koriolana&#8221; z ca\u0142\u0105 pewno\u015bci\u0105 jest jedn\u0105 z najbardziej rozpoznawalnych postaci naszej kultury. Nie dziwi wi\u0119c, \u017ce ju\u017c od dziesi\u0119cioleci posta\u0107 Szekspira wykorzystywana jest w celach marketingowych. Mistrz ze Stratfordu urodzi\u0142 si\u0119 w kwietniu 1564 roku. Dok\u0142adna data nie jest znana. Grubo ponad cztery stulecia od jego przyj\u015bcia na \u015bwiat, uczcijmy go, przypominaj\u0105c najciekawsze kampanie reklamowe powi\u0105zane z jego osob\u0105. Co wynika\u0142o z po\u0142\u0105czenia: Szekspir i reklama?<\/h3>\n<p>Szekspir i reklama &#8211; to by\u0142o nieuniknione. Niezale\u017cnie od g\u0142os\u00f3w krytycznych, wskazuj\u0105cych na utowarowienie wizerunku i tw\u00f3rczo\u015bci mistrza, na negatywne oddzia\u0142ywanie tego typu praktyk, autor &#8222;Makbeta&#8221; i rynek reklamy s\u0105 ze sob\u0105 od dawna zwi\u0105zani. Z jednej strony &#8211; filmy reklamowe czerpi\u0105 w\u0105tki z jego sztuk, z drugiej &#8211; sama posta\u0107 Szekspira zosta\u0142a stematyzowana i wykorzystana w celach marketingowych. Poni\u017cej najciekawsze filmy kampanii promocyjnych, nawi\u0105zuj\u0105cych do osoby lub tw\u00f3rczo\u015bci Stratfordczyka. <\/p>\n<p><strong>CDP (1979)<\/strong><br \/>\n<iframe title=\"Birds Eye Cod in Sauce - Mrs. Shakespeare - CDP 1979\" width=\"1200\" height=\"900\" src=\"https:\/\/www.youtube.com\/embed\/kKrNCQHBg10?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p><strong>Gordon&#8217;s (2010)<\/strong><br \/>\n<iframe title=\"Gordon&#039;s: Shakespeare\" width=\"1200\" height=\"675\" src=\"https:\/\/www.youtube.com\/embed\/KnSrng9pS5Q?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p><strong>Tackle Bargains (2011)<\/strong><strong><br \/>\n<iframe title=\"Shakespeare Ugly Stik Fishing Rod Commercial\" width=\"1200\" height=\"900\" src=\"https:\/\/www.youtube.com\/embed\/isOsYhmQ4dE?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p><\/strong><strong>Levis (2012)<\/strong><br \/>\n<iframe title=\"Shakespeare - A Midsummer Night&#039;s Dream Ad\" width=\"1200\" height=\"900\" src=\"https:\/\/www.youtube.com\/embed\/rmh9fSpwupk?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p><strong>Under Armour (2015)<\/strong><br \/>\nhttps:\/\/www.youtube.com\/watch?v=e6o8PbAsGKA<\/p>\n<p><strong>Czy przypominacie sobie jak\u0105\u015b ciekaw\u0105 kampani\u0119 reklamow\u0105 z postaci\u0105 lub tw\u00f3rczo\u015bci\u0105 Szekspira?<\/strong><br \/>\nPiszcie!<\/p>\n","protected":false},"excerpt":{"rendered":"W rocznic\u0119 urodzin Szekspira prezentujemy najciekawsze marketingowe grafiki wykorzystuj\u0105ce wizerunek lub fragmenty utwor\u00f3w mistrza ze Stratfordu. Co reklamowa\u0142 Szekspir?","protected":false},"author":27,"featured_media":167934,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[4631],"tags":[9643,10294],"class_list":{"0":"post-167923","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-trendy","8":"tag-atl","9":"tag-szekspir","10":"cs-entry","11":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/167923","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/27"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=167923"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/167923\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/167934"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=167923"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=167923"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=167923"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}