{"id":16789,"date":"2011-05-03T22:03:06","date_gmt":"2011-05-03T20:03:06","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/bobovita-wykorzystuje-marketing-wirusowy-wideo\/"},"modified":"2011-05-03T22:03:06","modified_gmt":"2011-05-03T20:03:06","slug":"bobovita-wykorzystuje-marketing-wirusowy-wideo","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/trendy\/branding\/bobovita-wykorzystuje-marketing-wirusowy-wideo.html","title":{"rendered":"BoboVita wykorzystuje marketing wirusowy (wideo)"},"content":{"rendered":"<p>W serwisie YouTube zamieszczono 45-sekundowy film przedstawiaj\u0105cy sz&oacute;stk\u0119 dzieci pr&oacute;buj\u0105cych soki w kartoniku ze s\u0142omk\u0105.<\/p>\n<p>Nagrany materia\u0142&nbsp;zosta\u0142&nbsp;wykorzystany do stworzenia muzycznego video, w kt&oacute;rym z d\u017awi\u0119k&oacute;w siorbania i uderzania kartonikami wy\u0142ania si\u0119 melodia utworu &#8222;U can&#8217;t touch this&#8221; autorstwa MC Hammera.<\/p>\n<p>Po kilku dniach od premiery film zanotowa\u0142 ponad 85 000 wy\u015bwietle\u0144 w serwisie YouTube. W serwisie Facebook wideo opublikowa\u0142o na swoich tablicach ponad 560 os&oacute;b.<\/p>\n<p>Za pomys\u0142&nbsp;i realizacj\u0119 kampanii odpowiada agencja Pride &amp; Glory Interactive oraz dom produkcyjny PinkTank.<\/p>\n","protected":false},"excerpt":{"rendered":"Marka BoboVita rozpocz\u0119\u0142a kampani\u0119 reklamow\u0105 sok&oacute;w w kartonikach ze s\u0142omk\u0105 przeznaczon\u0105 dla dzieci od 9 miesi\u0105ca \u017cycia.","protected":false},"author":1,"featured_media":16790,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9658],"tags":[371],"class_list":{"0":"post-16789","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-branding","8":"tag-pride-glory","9":"cs-entry","10":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/16789","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=16789"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/16789\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/16790"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=16789"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=16789"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=16789"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}