{"id":167783,"date":"2016-04-20T18:05:28","date_gmt":"2016-04-20T16:05:28","guid":{"rendered":"https:\/\/mediarun.com\/pl\/?p=167783"},"modified":"2016-04-20T18:17:18","modified_gmt":"2016-04-20T16:17:18","slug":"kampanie-viralowe","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/kampanie-viralowe.html","title":{"rendered":"Wybierz viral! Najciekawsze kampanie viralowe"},"content":{"rendered":"<h3>Kampanie viralowe ciesz\u0105 si\u0119 nieustann\u0105 popularno\u015bci\u0105. Co sprawia, \u017ce sta\u0142y si\u0119 one tak atrakcyjn\u0105 technik\u0105 marketingow\u0105? Przyjrzyjmy si\u0119 najciekawszym projektom viralowym ostatnich miesi\u0119cy.<\/h3>\n<p>Ka\u017cdego roku przybywa coraz wi\u0119cej viralowych kampanii marketingowych. Sta\u0142y si\u0119 one sposobem na od\u015bwie\u017cenie formu\u0142y komercyjnych spot\u00f3w. Jest to obecnie jedna z najpopularniejszych form reklamy wirusowej. Polega ona na tym, \u017ce klienci zaczynaj\u0105 sami przekazywa\u0107 sobie informacje na temat produktu lub us\u0142ugi. Dzieje si\u0119 tak z uwagi na to, \u017ce komunikat reklamowy przedstawiany jest w atrakcyjnej wizualnie i koncepcyjnie formie. Przybiera on cz\u0119sto posta\u0107 rozpowszechnianych w mediach spo\u0142eczno\u015bciowych intryguj\u0105cych zdj\u0119\u0107 i kr\u00f3tkich internetowych film\u00f3w. Poni\u017cej przedstawiamy trzy najciekawsze naszym zdaniem kampanie marketingowe powsta\u0142e w ostatnim czasie.<\/p>\n<p><strong>Dove: Choose Beautiful YouTube Campaign (2015)<\/strong><\/p>\n<p><a href=\"https:\/\/www.youtube.com\/watch?v=7DdM-4siaQw\" target=\"_blank\" rel=\"noopener\"><br \/>\nhttps:\/\/www.youtube.com\/watch?v=7DdM-4siaQw<\/a><\/p>\n<p>https:\/\/www.youtube.com\/watch?v=7DdM-4siaQw<\/p>\n<p><strong>Barbie: Imagine The Possibilities (2016)<\/strong><\/p>\n<p><a href=\"https:\/\/www.youtube.com\/watch?v=l1vnsqbnAkk\" target=\"_blank\" rel=\"noopener\"><br \/>\nhttps:\/\/www.youtube.com\/watch?v=l1vnsqbnAkk<\/a><\/p>\n<p><iframe title=\"Imagine The Possibilities | @Barbie\" width=\"1200\" height=\"675\" src=\"https:\/\/www.youtube.com\/embed\/l1vnsqbnAkk?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p><strong>Heinz: Wiener Stampede (2016)<\/strong><\/p>\n<p><a href=\"https:\/\/www.youtube.com\/watch?v=aNN9nL2vppM\" target=\"_blank\" rel=\"noopener\"><br \/>\nhttps:\/\/www.youtube.com\/watch?v=aNN9nL2vppM<\/a><\/p>\n<p>https:\/\/www.youtube.com\/watch?v=aNN9nL2vppM<\/p>\n<p>Czy kolejne miesi\u0105ce r\u00f3wnie\u017c b\u0119d\u0105 obfitowa\u0142y w ciekawe viralowe projekty? Pewnie tak. Kampanie viralowe stanowi\u0105 siln\u0105 alternatyw\u0119 dla tradycyjnych formalnie produkcji. Urzekaj\u0105 one swoich widz\u00f3w nowatorsk\u0105 form\u0105, koncepcj\u0119 i humorem. Je\u015bli viral jest przysz\u0142o\u015bci\u0105 reklamy &#8211; patrzmy w t\u0119 przysz\u0142o\u015b\u0107 z optymizmem. Komercyjne filmy jeszcze nigdy nie mia\u0142y tyle do zaoferowania.<\/p>\n","protected":false},"excerpt":{"rendered":"Kampanie viralowe ciesz\u0105 si\u0119 nieustann\u0105 popularno\u015bci\u0105. Co sprawia, \u017ce sta\u0142y si\u0119 one tak atrakcyjn\u0105 technik\u0105 marketingow\u0105? Zobaczmy najlepsze!","protected":false},"author":27,"featured_media":167793,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642,9639],"tags":[7136,9643,7335],"class_list":{"0":"post-167783","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"category-marketing","9":"tag-kampanie","10":"tag-atl","11":"tag-viral","12":"cs-entry","13":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/167783","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/27"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=167783"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/167783\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/167793"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=167783"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=167783"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=167783"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}