{"id":16775,"date":"2011-05-04T11:53:27","date_gmt":"2011-05-04T09:53:27","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/nowy-spot-lecha-nakrecono-w-argentynie-wideo\/"},"modified":"2011-05-04T11:53:27","modified_gmt":"2011-05-04T09:53:27","slug":"nowy-spot-lecha-nakrecono-w-argentynie-wideo","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/nowy-spot-lecha-nakrecono-w-argentynie-wideo.html","title":{"rendered":"Nowy spot Lecha nakr\u0119cono w Argentynie (wideo)"},"content":{"rendered":"<p>Pierwsz\u0105 ods\u0142on\u0119 dzia\u0142a\u0144 stanowi 30-sekundowy spot, kt&oacute;ry mo\u017cna zobaczy\u0107 w og&oacute;lnopolskich stacjach telewizyjnych, internecie oraz kinach.<\/p>\n<p>Spot zosta\u0142 nakr\u0119cony w lutym na ulicach Argentyny. Jego re\u017cyserem jest Frederik Callinggard, kt&oacute;ry re\u017cyserowa\u0142 teldedyski dla Kylie Minogue, Depeche Mode czy Robbiego Williamsa. W tle spotu us\u0142ysze\u0107 mo\u017cna utw&oacute;r &#8222;Colours&#8221; ameryka\u0144skiego zespo\u0142u GroupLove.<\/p>\n<p>Koordynatorem realizacji spotu by\u0142 dom produkcyjny Papaya. Za koncepcj\u0119 i nadz&oacute;r kreatywny nad produkcj\u0105 odpowiada agencja McCann. Planowaniem i zakupem medi&oacute;w zaj\u0105\u0142 si\u0119 dom mediowy Starcom. Dzia\u0142ania PR prowadzi za\u015b agencja Q&amp;A Consulting. Za dzia\u0142ania w internecie odpowiada Artegence.<\/p>\n<p>W tym sezonie Kompania Piwowarska wprowadzi\u0142a r&oacute;wnie\u017c nowe etykiety piwa Lech Premium z niestandardowo pionowo umieszczonym logotypem. Koncepcj\u0119 graficzn\u0105 nowych opakowa\u0144 przygotowa\u0142o studio graficzne Wilk Studio. Zmiana obejmie butelki o wszystkich dost\u0119pnych pojemno\u015bciach (butelka zwrotna 500 ml, butelki bezzwrotne 330 ml i 650 ml).<\/p>\n<p>W dalszej cz\u0119\u015bci kampanii zaplanowanej na kilka najbli\u017cszych miesi\u0119cy wykorzystane zostan\u0105 m.in. dzia\u0142ania BTL o charakterze eventowym, wsparcie PR oraz obecno\u015b\u0107 marki w internecie.<\/p>\n","protected":false},"excerpt":{"rendered":"Rozpocz\u0119\u0142a si\u0119 nowa kampania marki Lech pod has\u0142em &#8222;Zimny impuls&#8221;.","protected":false},"author":1,"featured_media":16776,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[],"tags":[61,446,469,377],"class_list":{"0":"post-16775","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"tag-artegence","8":"tag-lech","9":"tag-qaconsulting","10":"tag-starcom","11":"cs-entry","12":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/16775","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=16775"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/16775\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/16776"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=16775"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=16775"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=16775"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}