{"id":16765,"date":"2011-05-04T14:30:13","date_gmt":"2011-05-04T12:30:13","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/burger-king-z-pierwsza-wizerunkowa-kampania-tv-w-polsce-wideo\/"},"modified":"2011-05-04T14:30:13","modified_gmt":"2011-05-04T12:30:13","slug":"burger-king-z-pierwsza-wizerunkowa-kampania-tv-w-polsce-wideo","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/burger-king-z-pierwsza-wizerunkowa-kampania-tv-w-polsce-wideo.html","title":{"rendered":"Burger King z pierwsz\u0105 wizerunkow\u0105 kampani\u0105 TV w Polsce (wideo)"},"content":{"rendered":"

Has\u0142em przewodnim filmu jest slogan „Najlepszy, bo grillowany na ogniu”, podkre\u015blaj\u0105cy smak burgera Whopper.<\/p>\n

Dotychczas, w ramach akcji promocyjnych Burger King prowadzi\u0142 g\u0142ównie lokalne kampanie radiowe i outdoorowe, a tak\u017ce dzia\u0142ania w internecie i mediach spo\u0142eczno\u015bciowych, m.in. na fan page marki na Facebooku, gromadz\u0105cym obecnie ponad 23 tysi\u0105ce fanów.<\/p>\n

30′ i 15′ spoty wy\u015bwietlane s\u0105 na antenie stacji ogólnopolskich: TVN, Polsat, TV4, TVN Turbo, Discovery, a tak\u017ce w tematycznych kana\u0142ach filmowych (Canal+, Ale Kino, Filmbox, Movies24, Zone Europa, Universal, AXN, 13th Street, Kino Polska), muzycznych (Vh1, Viva, MTV, Eska TV), sportowych (Canal+ Sport, Extreme Sports, Orange Sport Info, Sportklub) i przyrodniczych (National Geografic, Planete, Travel Channel), a tak\u017ce innych kana\u0142ach z sieci AtMedia.<\/p>\n

Autorem kreacji kampanii jest agencja FireFly Creation<\/a>. Produkcj\u0105 spotu zaj\u0119\u0142a si\u0119 firma Badi Badi fx studio, a za zakup i planowanie mediów odpowiada OMD Media Direction.<\/p>\n","protected":false},"excerpt":{"rendered":"Ogie\u0144 i burger Whopper – to g\u0142ówni bohaterowie pierwszej wizerunkowej kampanii telewizyjnej sieci Burger King w Polsce.","protected":false},"author":1,"featured_media":16766,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[],"tags":[551,576,1234,906],"class_list":{"0":"post-16765","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"tag-atmedia","8":"tag-burger-king","9":"tag-firefly-creation","10":"tag-media-direction-omd","11":"cs-entry","12":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/16765","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=16765"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/16765\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/16766"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=16765"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=16765"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=16765"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}