{"id":167627,"date":"2016-04-11T19:25:36","date_gmt":"2016-04-11T17:25:36","guid":{"rendered":"https:\/\/mediarun.com\/pl\/?p=167627"},"modified":"2016-04-11T19:25:36","modified_gmt":"2016-04-11T17:25:36","slug":"kolejna-odslona-kampanii-redds","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/kolejna-odslona-kampanii-redds.html","title":{"rendered":"Kolejna ods\u0142ona kampanii REDD&#8217;Sa (Video)"},"content":{"rendered":"<p><strong>W\u0142a\u015bnie wystartowa\u0142a nowa ods\u0142ona kampanii REDD\u2019Sa. Dzia\u0142ania reklamowe wspieraj\u0105 nowe warianty smakowe z rodziny REDD\u2019S: Malin\u0119 i Granat oraz Gruszk\u0119 i Chili. W nowym spocie zobaczymy bohatera zesz\u0142orocznej kampanii &#8211; spr\u0119\u017cynowego Rastamana.<\/strong><\/p>\n<p>Rok temu swoj\u0105 premier\u0119 mia\u0142a kampania \u201eREDD\u2019S Piwo inne ni\u017c inne\u201d. Tegoroczne dzia\u0142ania tak\u017ce s\u0105 oparte na tym, co odr\u00f3\u017cnia REDD\u2019Sa nie tylko od lager\u00f3w, ale i od innych piw smakowych, czyli na zaskakuj\u0105cych po\u0142\u0105czeniach. Do Jab\u0142ka i Trawy Cytrynowej, \u017burawiny oraz Gruszki i Chili do\u0142\u0105czy\u0142a Malina z Granat. Te warianty orze\u017awi\u0105 w upalne dni wszystkich fan\u00f3w owocowych smak\u00f3w.<\/p>\n<p><iframe title=\"Redd&#039;s Malina i Granat\" width=\"1200\" height=\"675\" src=\"https:\/\/www.youtube.com\/embed\/VpFGDu0CmXo?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p>Tegoroczna kampania wystartowa\u0142a 8 kwietnia i potrwa do ko\u0144ca wrze\u015bnia. Reklama przedstawia przygody surfuj\u0105cego Rastamana, kt\u00f3ry zmierza si\u0119 z falami na morzu. Spot wzbogacony jest dodatkowo o wymiar muzyczny: opowiadaj\u0105ca o nowym smaku REDD\u2019Sa piosenka, szybko wpada w ucho.<br \/>\nKampania reklamowa opr\u00f3cz telewizji obejmie Internet oraz aktywno\u015bci public relations. Platform\u0119 kreatywn\u0105 tegorocznej ods\u0142ony kampanii \u201eREDD\u2019S Piwo inne ni\u017c inne\u201d przygotowa\u0142 PZL. Za dzia\u0142ania BTL odpowiada IQ Marketing, aktywno\u015bci PR zrealizuje Tailor Made PR, a komunikacj\u0119 w social media realizuje agencja Lubi\u0119 to. Za planowanie i zakup medi\u00f3w odpowiada dom mediowy Zenith Opti Media.<\/p>\n<p><iframe title=\"Redd&#039;s Gruszka i Chili\" width=\"1200\" height=\"675\" src=\"https:\/\/www.youtube.com\/embed\/xuw2KJQ4UFg?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"W\u0142a\u015bnie wystartowa\u0142a nowa ods\u0142ona kampanii REDD\u2019Sa.","protected":false},"author":23,"featured_media":167628,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642,9639],"tags":[76,1457],"class_list":{"0":"post-167627","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"category-marketing","9":"tag-lubie-to","10":"tag-redds","11":"cs-entry","12":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/167627","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/23"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=167627"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/167627\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/167628"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=167627"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=167627"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=167627"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}