{"id":16687,"date":"2011-05-05T15:43:16","date_gmt":"2011-05-05T13:43:16","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/tns-obop-265-proc-wiecej-z-reklam-dla-cartoon-network\/"},"modified":"2011-05-05T15:43:16","modified_gmt":"2011-05-05T13:43:16","slug":"tns-obop-265-proc-wiecej-z-reklam-dla-cartoon-network","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/tns-obop-265-proc-wiecej-z-reklam-dla-cartoon-network.html","title":{"rendered":"TNS OBOP: 265 proc. wi\u0119cej z reklam dla Cartoon Network"},"content":{"rendered":"<p>Jak wynika z danych firmy <a href=\"http:\/\/dlafirm.mediarun.pl\/katalog\/firma\/tns-obop,1289,1.html\" target=\"_blank\" rel=\"noopener\">TNS OBOP<\/a>, przygotowanych dla Mediarun.pl, najwi\u0119ksze zyski w\u015br&oacute;d telewizji tematycznych odnotowa\u0142a w kwietniu 2011 r. Viva Polska. Stacja zarobi\u0142a 56,6 mln z\u0142 i odnotowa\u0142a wzrost wp\u0142yw&oacute;w na poziomie 42,6 proc.<\/p>\n<p>Na drugim miejscu uplasowa\u0142a si\u0119 stacja AXN, kt&oacute;rej reklamodawcy zapewnili 45,7 mln z\u0142 przychodu reklamowego (wi\u0119cej o 37,3 proc.). Kolejne lokaty nale\u017ca\u0142y do kana\u0142&oacute;w TVN24, kt&oacute;ry uzyska\u0142 z reklam 29,9 mln z\u0142 (49,8 proc. wi\u0119cej) oraz Discovery z zyskiem r&oacute;wnym 29,7 mln z\u0142 (wi\u0119cej o 114,7 proc.).<\/p>\n<p>Pierwsz\u0105 pi\u0105tk\u0119 zamkn\u0119\u0142a stacja MTV Polska, kt&oacute;ra w kwietniu br. zarobi\u0142a na reklamach 23,6 mln z\u0142 (wi\u0119cej o 22,7 proc.).<\/p>\n<p>W analizowanym okresie w\u015br&oacute;d najlepiej zarabiaj\u0105cych stacji tematycznych znalaz\u0142y si\u0119 tak\u017ce: Disney XD &#8211; 19,8 mln z\u0142 (117,8 proc. wzrostu), TVP Info &#8211; 19 mln z\u0142 (66,8 proc. wzrostu), Cartoon Network &#8211; 18,1 mln z\u0142 (265 proc. wzrostu), National Geographic Channel &#8211; 14,8 mln z\u0142 (wi\u0119cej o 61,1 proc.), 13th Street Universal &#8211; 14,6 mln z\u0142 (6,7 proc. spadku), Disney Channel &#8211; 14 mln z\u0142, Animal Planet &#8211; 11,3 mln z\u0142 (75,4 proc. wzrostu) oraz TVN Style &#8211; 11,3 mln z\u0142 (33 proc. wzrostu).<\/p>\n<p>Zestawienie opracowano na podstawie danych cennikowych netto, bez uwzgl\u0119dniania indywidualnie negocjowanych rabat&oacute;w.<\/p>\n","protected":false},"excerpt":{"rendered":"Spo\u015br&oacute;d kana\u0142&oacute;w tematycznych najwi\u0119cej na reklamach w kwietniu br. zarobi\u0142y Viva Polska, AXN, TVN24 i Discovery.","protected":false},"author":1,"featured_media":16688,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[],"tags":[1203,1392,1364],"class_list":{"0":"post-16687","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"tag-cartoon-network","8":"tag-tns-obop","9":"tag-wplywy-reklamowe","10":"cs-entry","11":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/16687","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=16687"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/16687\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/16688"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=16687"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=16687"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=16687"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}