{"id":166189,"date":"2016-03-02T10:14:37","date_gmt":"2016-03-02T09:14:37","guid":{"rendered":"https:\/\/mediarun.com\/pl\/?p=166189"},"modified":"2016-03-02T10:14:37","modified_gmt":"2016-03-02T09:14:37","slug":"amica-wybrala-agencje-pr","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/amica-wybrala-agencje-pr.html","title":{"rendered":"Amica wybra\u0142a agencj\u0119 PR"},"content":{"rendered":"<p><strong>Q&amp;A Communications zajmie si\u0119 kompleksow\u0105 obs\u0142ug\u0105 dzia\u0142a\u0144 public relations dla marki Amica. Pozna\u0144ska agencja prowadzi\u0107 b\u0119dzie dzia\u0142ania zar\u00f3wno z zakresu PR produktowego, jak i korporacyjnego oraz media relations.<\/strong><\/p>\n<p>Arkadiusz Gwizdek, Dyrektor Marketingu w firmie Amica, t\u0142umaczy:<\/p>\n<blockquote><p>Jako lider rynku i najbardziej rozpoznawalna marka w bran\u017cy AGD stawiamy przed sob\u0105 ambitne cele, zar\u00f3wno wizerunkowe, jak i biznesowe.\u00a0Wiemy, \u017ce sp\u00f3jna i skuteczna strategia dzia\u0142a\u0144 PR wzmocni wizerunek naszej firmy jako marki nowoczesnej i posiadaj\u0105cej technologi\u0119, kt\u00f3ra u\u0142atwia codzienne \u017cycie.<\/p><\/blockquote>\n<p>Udzia\u0142y rynkowe Grupy Amica si\u0119gaj\u0105 obecnie 18 proc., co czyni j\u0105 najwi\u0119kszym producentem sprz\u0119tu gospodarstwa domowego na rodzimym rynku. Wed\u0142ug bada\u0144, rozpoznawalno\u015b\u0107 brandu oscyluje wok\u00f3\u0142 87 procent.<\/p>\n<p>Przemys\u0142aw Wojak, Managing Partner Q&amp;A Communications, dodaje:<\/p>\n<blockquote><p>Jestem przekonany, \u017ce jest to pocz\u0105tek owocnej wsp\u00f3\u0142pracy, a nasze do\u015bwiadczenie w zakresie PR korporacyjnego oraz produktowego przyczyni si\u0119\u00a0do dalszego wzmacniania wizerunku marki.<\/p><\/blockquote>\n<p>Odpowiedzialno\u015b\u0107 za dzia\u0142ania PR marki Amica zosta\u0142a powierzona Q&amp;A Communications w wyniku przegl\u0105du agencji. W\u015br\u00f3d pozosta\u0142ych Klient\u00f3w agencji znajduj\u0105 si\u0119 m.in.: Kompania Piwowarska, Grupa Energa, SEAT Polska, EDP Renewables, \u017babka Polska i Subway Polska.<\/p>\n","protected":false},"excerpt":{"rendered":"Q&amp;A Communications zajmie si\u0119 kompleksow\u0105 obs\u0142ug\u0105 dzia\u0142a\u0144 public relations dla marki Amica.","protected":false},"author":23,"featured_media":166191,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9639],"tags":[922,6064],"class_list":{"0":"post-166189","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-marketing","8":"tag-amica","9":"tag-qa-communications","10":"cs-entry","11":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/166189","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/23"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=166189"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/166189\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/166191"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=166189"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=166189"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=166189"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}