{"id":16587,"date":"2011-05-09T14:48:41","date_gmt":"2011-05-09T12:48:41","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/dove-najwieksza-kampania-w-historii-meskich-kosmetykow-wideo\/"},"modified":"2011-05-09T14:48:41","modified_gmt":"2011-05-09T12:48:41","slug":"dove-najwieksza-kampania-w-historii-meskich-kosmetykow-wideo","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/dove-najwieksza-kampania-w-historii-meskich-kosmetykow-wideo.html","title":{"rendered":"Dove: najwi\u0119ksza kampania w historii m\u0119skich kosmetyk\u00f3w (wideo)"},"content":{"rendered":"<p>Jest to jeden z najwi\u0119kszych projekt&oacute;w marketingowych Unilevera, z najsilniejszym wsparciem reklamowym w segmencie kosmetyk&oacute;w m\u0119skich w historii polskiego rynku.<\/p>\n<p>Spoty b\u0119d\u0105 emitowane przez 20 tygodni, czyli 140 dni, a \u0142\u0105czny czas ich trwania to ponad 4 dni. Ponadto kampania internetowa Dove Men+Care dotrze do prawie 10 mln os&oacute;b, a na billboardach i w prasie b\u0119dzie mia\u0142o szans\u0119 zobaczy\u0107 j\u0105 ponad 12 mln os&oacute;b. Kampania b\u0119dzie tak\u017ce wsparta akcjami samplingowymi, dzi\u0119ki kt&oacute;rym w r\u0119ce potencjalnych u\u017cytkownik&oacute;w trafi ponad milion pr&oacute;bek.<\/p>\n<p>Nowa marka Dove Men+Care skierowana jest do m\u0119\u017cczyzn po 35-tym roku \u017cycia &#8211; m\u0119\u017cczyzn sukcesu, odpowiedzialnych, z rodzin\u0105, oczekuj\u0105cych prostoty i skutecznego dzia\u0142ania produktu, kt&oacute;ry b\u0119dzie dba\u0142 o ich sk&oacute;r\u0119.<\/p>\n<p>Za adaptacj\u0119 spot&oacute;w telewizyjnych przygotowanych globalnie przez Ogilvy Group odpowiedzialna jest agencja Tag Worldwide oraz Walk The Line, kt&oacute;ra przygotowa\u0142a r&oacute;wnie\u017c kampani\u0119 w internecie. Za zakup medi&oacute;w odpowiada PHD Media Direction.<\/p>\n","protected":false},"excerpt":{"rendered":"Z pocz\u0105tkiem maja w telewizji, prasie, internecie oraz na billboardach rozpocz\u0119\u0142a si\u0119 kampania reklamowa nowej marki kosmetyk&oacute;w dla m\u0119\u017cczyzn Dove Men+Care.","protected":false},"author":1,"featured_media":16588,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[],"tags":[353,1303,299,445,1644],"class_list":{"0":"post-16587","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"tag-dove","8":"tag-gruppa66-ogilvy","9":"tag-ogilvy","10":"tag-phd","11":"tag-walk-the-line","12":"cs-entry","13":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/16587","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=16587"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/16587\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/16588"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=16587"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=16587"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=16587"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}