{"id":165452,"date":"2016-02-03T11:03:41","date_gmt":"2016-02-03T10:03:41","guid":{"rendered":"https:\/\/mediarun.com\/pl\/?p=165452"},"modified":"2016-02-03T11:03:41","modified_gmt":"2016-02-03T10:03:41","slug":"reklama-theraflu-mierzy-przechodniom-temperature","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/reklama-theraflu-mierzy-przechodniom-temperature.html","title":{"rendered":"Reklama Theraflu mierzy przechodniom temperatur\u0119"},"content":{"rendered":"<p>W wybranych miejscach w Warszawie pojawi\u0142y si\u0119 citylighty, kt\u00f3re mierz\u0105 teperatur\u0119 przechodniom. Jest to element dzia\u0142a\u0144 marketingowych prowadzonych dla marki Theraflu.<\/p>\n<p>No\u015bniki reklam wyposa\u017cone s\u0105 w kamery termowizyjne, kt\u00f3re wskazuj\u0105 przechodz\u0105cym osobom tempertaur\u0119 ich cia\u0142a i informuj\u0105, gdy jest za wysoka. Po przej\u015bciu mo\u017cna zrobi\u0107 sobie &#8222;thermo-selfie&#8221; i podzieli\u0107 si\u0119 nim w mediach spo\u0142eczno\u015bciowych.<\/p>\n<p>Dzia\u0142anie niekonwencjonalnej reklamy jest \u015bci\u015ble zwi\u0105zane z dzia\u0142aniem leku, kt\u00f3ry obni\u017ca gor\u0105czk\u0119 i pozwala szybko wr\u00f3ci\u0107 do zdrowia. Tw\u00f3rcy wykazali si\u0119 wi\u0119c niema\u0142\u0105 pomys\u0142owo\u015bci\u0105, aby zainteresowa\u0107 warszawsk\u0105 spo\u0142eczno\u015b\u0107.<\/p>\n<p>Kampania zosta\u0142a przygotowana przez Saatchi &amp; Saatchi Poland we wsp\u00f3\u0142pracy z Saatchi &amp; Saatchi Switzerland dla marki Theraflu \u2013 leku\u00a0z portfolio GlaxoSmithKline Consumer Healthcare zwalczaj\u0105cego objawy grypy.<\/p>\n","protected":false},"excerpt":{"rendered":"W wybranych miejscach w Warszawie pojawi\u0142y si\u0119 citylighty, kt\u00f3re mierz\u0105 teperatur\u0119 przechodniom. Jest to element dzia\u0142a\u0144 marketingowych prowadzonych&hellip;","protected":false},"author":23,"featured_media":165455,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9639],"tags":[9490],"class_list":{"0":"post-165452","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-marketing","8":"tag-theraflu","9":"cs-entry","10":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/165452","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/23"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=165452"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/165452\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/165455"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=165452"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=165452"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=165452"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}