{"id":165444,"date":"2016-02-03T10:10:49","date_gmt":"2016-02-03T09:10:49","guid":{"rendered":"https:\/\/mediarun.com\/pl\/?p=165444"},"modified":"2016-02-03T10:10:49","modified_gmt":"2016-02-03T09:10:49","slug":"ostre-zagranie-marki-mondelez-w-guardianie","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/ostre-zagranie-marki-mondelez-w-guardianie.html","title":{"rendered":"Ostre zagranie marki Mondelez w &#8222;Guardianie&#8221;"},"content":{"rendered":"<p><strong>Na stronie internetowej brytyjskiego dziennika &#8222;The Guardian&#8221; pojawi\u0142 si\u0119 tekst, kt\u00f3ry stawia w negatywnym \u015bwietle firm\u0119 Nestle. Sponsorem artyku\u0142u jest marka konkurencyjna &#8211; Mondelez.<\/strong><\/p>\n<p>Tekst zatytu\u0142owany &#8222;Nestle przyznaje si\u0119 do niewolniczych praktyk w Tajlandii i prowadzi\u0142 sp\u00f3r s\u0105dowy dotycz\u0105cy zatrudnienia dzieci na Wybrze\u017cu Ko\u015bci S\u0142oniowej&#8221; od razu zwraca uwag\u0119. Artyku\u0142owi towarzyszy znaczek Mondelez przy napisie &#8222;wspierany przez&#8221;. Obok znajduje si\u0119 r\u00f3wnie\u017c reklama firmy, kt\u00f3ra do\u0142o\u017cy\u0142a swoj\u0105 cegie\u0142k\u0119 do powstania newsa. Mondelez korzysta z reklamowania si\u0119 w natywnej wersji brytyjskiej gazety od listopada ubieg\u0142ego roku. Gazeta i koncern przyczyniaj\u0105cy si\u0119 do tre\u015bci zaprzeczaj\u0105, jakoby konkurent mia\u0142 wp\u0142yw na tre\u015b\u0107 i zawarto\u015b\u0107 merytoryczn\u0105 wpisu. Koncern spo\u017cywczy podkre\u015bla, \u017ce zamieszczony artyku\u0142 jest jedynie elementem kampanii natywnej, kt\u00f3ra promuje zr\u00f3wnowa\u017cony rozw\u00f3j w biznesie. Czytelnikom pozostaje oceni\u0107, czy takie zabiegi mieszcz\u0105 si\u0119 w ramach promocji marki czy wychodz\u0105 poza jej granice.<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"Na stronie internetowej brytyjskiego dziennika &#8222;The Guardian&#8221; pojawi\u0142 si\u0119 tekst, kt\u00f3ry stawia w negatywnym \u015bwietle firm\u0119 Nestle. Sponsorem&hellip;","protected":false},"author":23,"featured_media":165445,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9639],"tags":[2014,9489,321],"class_list":{"0":"post-165444","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-marketing","8":"tag-guardian","9":"tag-mondelez","10":"tag-nestle","11":"cs-entry","12":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/165444","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/23"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=165444"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/165444\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/165445"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=165444"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=165444"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=165444"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}