{"id":165424,"date":"2016-02-02T14:44:06","date_gmt":"2016-02-02T13:44:06","guid":{"rendered":"https:\/\/mediarun.com\/pl\/?p=165424"},"modified":"2016-02-02T14:44:06","modified_gmt":"2016-02-02T13:44:06","slug":"najmocniejsza-marka-na-swiecie","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/trendy\/raporty\/najmocniejsza-marka-na-swiecie.html","title":{"rendered":"Najmocniejsza marka na \u015bwiecie"},"content":{"rendered":"<p><strong>Wed\u0142ug\u00a0raportu przygotowanego przez Brand Finance, najmocniejsz\u0105 mark\u0105 na \u015bwiecie jest teraz Walt Disney.\u00a0Medialny gigant wyprzedzi\u0142 Lego, kt\u00f3re by\u0142o najlepsze w zesz\u0142ym roku. Trzeci\u0105 pozycj\u0119 zajmuje kosmetyczna marka L&#8217;Oreal.<\/strong><\/p>\n<p>Zestawienie zosta\u0142o przygotowane w oparciu o analiz\u0119:\u00a0znajomo\u015bci marki, lojalno\u015bci, inwestycji w marketing i promocji.\u00a0Walt Disney\u00a0wskoczy\u0142 na sam szczyt\u00a0g\u0142\u00f3wnie dzi\u0119ki sukcesowi najnowszego filmu z serii \u201eGwiezdne Wojny\u201d.<\/p>\n<p>Brand Finance przygotowa\u0142 tak\u017ce ranking najbardziej warto\u015bciowych marek. W tej kategorii prowadzi nadal Apple, kt\u00f3re pochwali\u0142o si\u0119 niedawno rekordowymi wynikami, ale na drug\u0105 pozycj\u0119 awansowa\u0142 internetowy gigant Google.\u00a0Borykaj\u0105ca si\u0119 ze skandalem wok\u00f3\u0142 silnik\u00f3w wysokopr\u0119\u017cnych marka Volkswagen straci\u0142a najwi\u0119cej &#8211; jej warto\u015b\u0107 spad\u0142a o 12 mld \u00a0USD.<\/p>\n<p><strong>10 najmocniejszych marek \u015bwiata\u00a0\u00a0\u00a0<\/strong><\/p>\n<p><em>(Brand Strength Index Score)\u00a0\u00a0<\/em><\/p>\n<p>1. Walt Disney 92<\/p>\n<p>2. Lego 92<\/p>\n<p>3. L\u2019Oreal 92<\/p>\n<p>4. PWC 91<\/p>\n<p>5. McKinsey 91<\/p>\n<p>6. Nike 91<\/p>\n<p>7. Johnson\u2019s 91<\/p>\n<p>8. Coca-Cola 90<\/p>\n<p>9. NBC 90<\/p>\n<p>10. Google 90<\/p>\n<p><strong>10 najbardziej warto\u015bciowych marek\u00a0<\/strong><\/p>\n<p><em>(zaokr\u0105glona warto\u015b\u0107 marki w mld USD)\u00a0<\/em><\/p>\n<p>1. Apple 145,9<\/p>\n<p>2. Google 94,2<\/p>\n<p>3. Samsung 83,2<\/p>\n<p>4. Amazon 69,6<\/p>\n<p>5. Microsoft 67,3<\/p>\n<p>6. Verizon 63,1<\/p>\n<p>7. AT&amp;T 59,9<\/p>\n<p>8. Walmart 53,7<\/p>\n<p>9. China Mobile 49,8<\/p>\n<p>10. Wells Fargo 44,1<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"Wed\u0142ug\u00a0raportu przygotowanego przez Brand Finance, najmocniejsz\u0105 mark\u0105 na \u015bwiecie jest teraz Walt Disney.\u00a0Medialny gigant wyprzedzi\u0142 Lego, kt\u00f3re by\u0142o&hellip;","protected":false},"author":17,"featured_media":165425,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[4702],"tags":[91,196,4197,57,181,165,419,65,2107,1114,195,9487,1929,5984,9486],"class_list":{"0":"post-165424","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-raporty","8":"tag-amazon","9":"tag-apple","10":"tag-att","11":"tag-coca-cola","12":"tag-google","13":"tag-loreal","14":"tag-lego","15":"tag-microsoft","16":"tag-nbc","17":"tag-nike","18":"tag-samsung","19":"tag-verizon","20":"tag-volkswagen","21":"tag-walmart","22":"tag-walt-disney","23":"cs-entry","24":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/165424","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/17"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=165424"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/165424\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/165425"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=165424"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=165424"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=165424"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}