{"id":165372,"date":"2016-02-01T16:09:39","date_gmt":"2016-02-01T15:09:39","guid":{"rendered":"https:\/\/mediarun.com\/pl\/?p=165372"},"modified":"2016-02-01T16:09:39","modified_gmt":"2016-02-01T15:09:39","slug":"coca-cola-polska-wybrala-nowego-partnera","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/przetargi\/coca-cola-polska-wybrala-nowego-partnera.html","title":{"rendered":"Coca-Cola Polska wybra\u0142a nowego partnera"},"content":{"rendered":"<p align=\"center\"><span style=\"color: #000000;\"><span style=\"font-size: large;\"><b>Coca-Cola Polska wybiera zintegrowane agencje McCann Worldgroup<\/b><\/span><\/span><\/p>\n<p align=\"justify\"><span style=\"color: #000000;\"><span style=\"font-size: medium;\">Na podstawie briefu przetargowego z obszaru Samplingu i Aktywacji, Coca-Cola Polska wybra\u0142a zintegrowan\u0105 ofert\u0119 agencji CRAFT &amp; Momentum i McCann &amp; MRM, tym samym wybieraj\u0105c McCann Worldgroup jako swojego partnera w tym obszarze. <\/span><\/span><\/p>\n<p align=\"justify\"><span style=\"color: #000000;\"><span style=\"font-size: medium;\">Oferta agencji zosta\u0142a doceniona za koncepcj\u0119 strategii fieldowej, pomys\u0142y na egzekucj\u0119 logistyczn\u0105, a tak\u017ce strategi\u0119 marki i propozycje kreatywne, kt\u00f3re by\u0142y istot\u0105 przetargu.<\/span><\/span><\/p>\n<blockquote><p><span style=\"color: #000000;\">\u201e<span style=\"font-size: medium;\"><i>Zintegrowane podej\u015bcie do marketingu jest niezb\u0119dne w dzisiejszej rzeczywisto\u015bci. Jestem dumny z naszych zespo\u0142\u00f3w, \u017ce stworzy\u0142y tak wszechstronny plan dzia\u0142a\u0144 dla jednego z najbardziej po\u017c\u0105danych klient\u00f3w w bran\u017cy. Ta wygrana jest dla naszej grupy kolejnym bardzo wa\u017cnym krokiem w ewolucji naszej oferty \u0142\u0105cz\u0105cej \u015bwiaty off-line i on-line\u201d<\/i><\/span><\/span><span style=\"color: #000000;\"><span style=\"font-size: medium;\">, m\u00f3wi Wojciech Borowski, Prezes Zarz\u0105du McCann Wordgroup.<\/span><\/span><\/p>\n<p align=\"justify\"><span style=\"color: #000000;\">\u201e<span style=\"font-size: medium;\"><i>Ta wygrana jest dla naszej agencji wielk\u0105 szans\u0105 na pog\u0142\u0119bienie i dalszy rozw\u00f3j obszaru Field &amp; Marketing Services, a jednocze\u015bnie to wielkie zobowi\u0105zanie wobec zespo\u0142u Coca-Coli, kt\u00f3ry uwierzy\u0142 w nas, nasze pomys\u0142y i mo\u017cliwo\u015bci\u201d, powiedzia\u0142 <\/i><\/span><\/span><span style=\"color: #000000;\"><span style=\"font-size: medium;\">Mariusz Otowski, Dyrektor Zarz\u0105dzaj\u0105cy CRAFT &amp; Momentum.<\/span><\/span><\/p>\n<\/blockquote>\n<p align=\"justify\">\n","protected":false},"excerpt":{"rendered":"Coca-Cola Polska wybiera zintegrowane agencje McCann Worldgroup Na podstawie briefu przetargowego z obszaru Samplingu i Aktywacji, Coca-Cola Polska&hellip;","protected":false},"author":17,"featured_media":160704,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[4636],"tags":[9458,9457,9456,237,9459,7214],"class_list":{"0":"post-165372","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-przetargi","8":"tag-craft-momentum","9":"tag-dyrektor-zarzadzajacy-craft-momentum","10":"tag-mariusz-otowski","11":"tag-mccann-worldgroup","12":"tag-prezes-zarzadu-mccann-wordgroup","13":"tag-wojciech-borowski","14":"cs-entry","15":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/165372","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/17"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=165372"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/165372\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/160704"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=165372"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=165372"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=165372"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}