{"id":16503,"date":"2011-05-10T16:21:40","date_gmt":"2011-05-10T14:21:40","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/haagen-dazs-rozpoczyna-letnia-kampanie\/"},"modified":"2011-05-10T16:21:40","modified_gmt":"2011-05-10T14:21:40","slug":"haagen-dazs-rozpoczyna-letnia-kampanie","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/haagen-dazs-rozpoczyna-letnia-kampanie.html","title":{"rendered":"H\u00e4agen-Dazs rozpoczyna letni\u0105 kampani\u0119"},"content":{"rendered":"<p>Dzia\u0142ania zaplanowane na letnie miesi\u0105ce skupi\u0105 si\u0119 na wsparciu sprzeda\u017cy, kampanii prasowej oraz dzia\u0142aniach PR.<\/p>\n<p>Celem zaplanowanych dzia\u0142a\u0144 jest edukowanie konsument&oacute;w o&nbsp; recepturze i naturalnych sk\u0142adnikach lod&oacute;w H&auml;agen-Dazs, budowanie rozpoznawalno\u015bci marki oraz promocja nowo\u015bci dost\u0119pnych w sklepach i firmowych lodziarniach H&auml;agen-Dazs.<\/p>\n<p>W najbli\u017cszych miesi\u0105cach w wybranych tytu\u0142ach prasy opiniotw&oacute;rczej uka\u017c\u0105 si\u0119 advertoriale i reklamy H&auml;agen-Dazs, kt&oacute;rych bohaterk\u0105 jest ambasadorka marki &#8211; niemiecka aktorka i celebrytka Cosma Shiva Hagen.<\/p>\n<p>Ponadto, przez ca\u0142e lato trwa\u0107 b\u0119dzie kampania PR, skupiona na komunikacji nowych wariant&oacute;w smakowych H&auml;agen-Dazs i skierowana do medi&oacute;w kobiecych, opiniotw&oacute;rczych oraz life style.<\/p>\n<p>General Mills Eastern Europe planuje r&oacute;wnie\u017c promocje sms-owe realizowane z wybranymi sieciami oraz szereg innych aktywno\u015bci prosprzeda\u017cowych.<\/p>\n<p>Projekty ATL\/BTL dla marki H&auml;agen-Dazs realizuje agencja Impresariat Karlsbad, za dzia\u0142ania PR odpowiada agencja TBWAPR.<\/p>\n<p>Marka H&auml;agen-Dazs obecna jest na polskim rynku od 2008 roku.<\/p>\n","protected":false},"excerpt":{"rendered":"General Mills Eastern Europe wspiera lodow\u0105 mark\u0119 super premium H&auml;agen-Dazs.","protected":false},"author":1,"featured_media":16504,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[],"tags":[229],"class_list":{"0":"post-16503","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"tag-tbwa-pr","8":"cs-entry","9":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/16503","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=16503"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/16503\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/16504"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=16503"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=16503"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=16503"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}