{"id":16499,"date":"2011-05-10T16:43:33","date_gmt":"2011-05-10T14:43:33","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/play-fresh-reklamuje-sie-w-grach\/"},"modified":"2011-05-10T16:43:33","modified_gmt":"2011-05-10T14:43:33","slug":"play-fresh-reklamuje-sie-w-grach","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/play-fresh-reklamuje-sie-w-grach.html","title":{"rendered":"Play Fresh reklamuje si\u0119 w grach"},"content":{"rendered":"<p>Bannery Play Fresh pojawi\u0142y si\u0119 m.in. w grach &#8222;Battlefield&#8221;, &#8222;Need for Speed Shift&#8221;, &#8222;NHL 2010&#8221; oraz &#8222;Football Superstar&#8221;.<\/p>\n<p>Kampania Play Fresh realizowana jest w ramach sieci IGA Worldwide, kt&oacute;rej zasi\u0119g w Polsce to 300 tys. unikalnych graczy.<\/p>\n<p>W dzia\u0142aniach wykorzystano gry dedykowane u\u017cytkownikom komputer&oacute;w oraz konsoli Playstation 3.<\/p>\n<p>Bannery Play Fresh pojawiaj\u0105 si\u0119 w momencie \u0142adowania gry oraz w jej trakcie &#8211; s\u0105 wtedy wkomponowane w wirtualn\u0105 sceneri\u0119. W grze &#8222;Battlefield&#8221; reklama pojawia si\u0119 na budynkach, w\u015br&oacute;d kt&oacute;rych toczy si\u0119 akcja gry, w &#8222;Need for Speed Shift&#8221; wyst\u0119puje jako reklama outdoorowa, natomiast w &#8222;NHL 2010&#8221; widnieje na bandach lodowiska.<\/p>\n<p>Kampania Play Fresh potrwa do po\u0142owy maja br.<\/p>\n","protected":false},"excerpt":{"rendered":"Agencja AdAhead, na zlecenie domu mediowego Mediacom, prowadzi dla operatora sieci kom&oacute;rkowej Play dzia\u0142ania w grach online.","protected":false},"author":1,"featured_media":16500,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[],"tags":[964,831,62],"class_list":{"0":"post-16499","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"tag-adahead","8":"tag-mediacom","9":"tag-play","10":"cs-entry","11":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/16499","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=16499"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/16499\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/16500"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=16499"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=16499"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=16499"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}