{"id":164847,"date":"2016-01-19T13:07:31","date_gmt":"2016-01-19T12:07:31","guid":{"rendered":"https:\/\/mediarun.com\/pl\/?p=164847"},"modified":"2016-01-19T13:07:31","modified_gmt":"2016-01-19T12:07:31","slug":"brand-journalism-nowa-era-pr","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/brand-journalism-nowa-era-pr.html","title":{"rendered":"Brand journalism now\u0105 er\u0105 PR?"},"content":{"rendered":"<p><strong>Content w najlepszym wydaniu, czyli brand journalism.<\/strong><\/p>\n<p>Jak tworzy\u0107 warto\u015bciowy i anga\u017cuj\u0105cy content? Czym jest brand journalism? W\u00a0jaki spos\u00f3b atrakcyjnie opowiada\u0107 o marce? Z jakich narz\u0119dzi skorzysta\u0107? Jak planowa\u0107 kampanie, mierzy\u0107 zasi\u0119gi i optymalizowa\u0107 wydatki bud\u017cetowe? Odpowiedzi na te pytania w najnowszym e-booku \u201eContent Standard\u201d na temat brand journalismu, kt\u00f3rego wydawc\u0105 jest ContentHouse.<\/p>\n<p><strong>Brand journalism now\u0105 er\u0105 PR?<\/strong><\/p>\n<blockquote><p>&#8211; <em>Brand journalism to tak naprawd\u0119 Nowy PR, kt\u00f3ry kreuje dziennikarski spos\u00f3b my\u015blenia o komunikacji. W efekcie pozwala zamieni\u0107 tradycyjne i do b\u00f3lu klasyczne my\u015blenie o PR &#8211; jednostronne i anga\u017cuj\u0105ce w nik\u0142ym stopniu konsumenta, w dzia\u0142ania precyzyjnie wymierzone, anga\u017cuj\u0105ce, wci\u0105gaj\u0105ce w wir narracji, kt\u00f3r\u0105 kreuje marka<\/em> \u2013 komentuje Grzegorz Mi\u0142kowski, Managing Director, ContentHouse, wydawca e-booka.<\/p><\/blockquote>\n<p>W publikacji znale\u017a\u0107 mo\u017cna zestaw narz\u0119dzi do brand journalismu, wskaz\u00f3wki dotycz\u0105ce mierzenia skuteczno\u015bci dzia\u0142a\u0144, komentarze ekspert\u00f3w bran\u017cowych oraz prognozy dotycz\u0105ce brand journalismu w 2016. Redakcja wybra\u0142a inspiruj\u0105ce kampanie z rynku polskiego i zagranicznego, m. in. takich marek jak McDonald\u2019s, Disney, Red Bull czy Allegro.<\/p>\n<p>E-book dost\u0119pny jest pod linkiem: <a href=\"http:\/\/contenthouse.pl\/publikacje\/\" target=\"_blank\" rel=\"noopener\">http:\/\/contenthouse.pl\/publikacje\/<\/p>\n<p><\/a>Polecamy!<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"Content w najlepszym wydaniu, czyli brand journalism. Jak tworzy\u0107 warto\u015bciowy i anga\u017cuj\u0105cy content? Czym jest brand journalism? W\u00a0jaki&hellip;","protected":false},"author":17,"featured_media":164848,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9639],"tags":[9254,1302,9649],"class_list":{"0":"post-164847","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-marketing","8":"tag-brand-journalism","9":"tag-e-book","10":"tag-pr","11":"cs-entry","12":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/164847","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/17"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=164847"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/164847\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/164848"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=164847"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=164847"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=164847"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}