{"id":164743,"date":"2016-01-15T14:22:57","date_gmt":"2016-01-15T13:22:57","guid":{"rendered":"https:\/\/mediarun.com\/pl\/?p=164743"},"modified":"2016-01-15T15:04:35","modified_gmt":"2016-01-15T14:04:35","slug":"wzruszy-i-zmusi-cie-do-refleksji","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/wzruszy-i-zmusi-cie-do-refleksji.html","title":{"rendered":"Wzruszy i zmusi Ci\u0119 do refleksji (Video)"},"content":{"rendered":"<p><strong>Kolejna ameryka\u0144ska pere\u0142ka, zrealizowana przez agencj\u0119 Alma. To bardzo emocjonalna reklamowa produkcja, kt\u00f3ra na pewno Ci\u0119 wzruszy. Porusza problemy wrodzonej odpowiedzialno\u015bci spo\u0142ecznej dot. opieki nad starszymi lud\u017ami. Cho\u0107 jest to niekiedy przywilej, mo\u017ce te\u017c by\u0107 du\u017cym obci\u0105\u017ceniem.\u00a0<\/strong><\/p>\n<p>Odniesienie si\u0119 w reklamie do tego aspektu odpowiedzialno\u015bci kulturowej, stygmatyzuje fakt, jak szybko rola opiekuna mo\u017ce si\u0119 zmieni\u0107: z opieki przez rodzic\u00f3w nad dzieckiem &#8211; na opiek\u0119 nad rodzicami w p\u00f3\u017aniejszym \u017cyciu. Obecnie, w wielu krajach mamy du\u017ce problemy demograficzne. Badania i dane, informuj\u0105 o wci\u0105\u017c powi\u0119kszaj\u0105cej si\u0119 populacji &#8222;opiekuna&#8221;.<\/p>\n<p>Alma realizowa\u0142a kampanie dla marek tj.: McDonalds, McCormick, Sprint, Optimum, PNC.<\/p>\n<p><iframe title=\"AARP &quot;Caregiver Assistance - Spoon&quot; TV Commercial\" width=\"1200\" height=\"675\" src=\"https:\/\/www.youtube.com\/embed\/eF1B6Oznpe0?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n","protected":false},"excerpt":{"rendered":"Kolejna ameryka\u0144ska pere\u0142ka, zrealizowana przez agencj\u0119 Alma. To bardzo emocjonalna reklamowa produkcja, kt\u00f3ra na pewno Ci\u0119 wzruszy. Porusza&hellip;","protected":false},"author":17,"featured_media":164753,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[9222,9223,436,9224],"class_list":{"0":"post-164743","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"tag-alma","9":"tag-mccormick","10":"tag-mcdonalds","11":"tag-pnc","12":"cs-entry","13":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/164743","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/17"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=164743"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/164743\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/164753"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=164743"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=164743"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=164743"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}