{"id":164668,"date":"2016-01-14T14:43:52","date_gmt":"2016-01-14T13:43:52","guid":{"rendered":"https:\/\/mediarun.com\/pl\/?p=164668"},"modified":"2016-01-14T14:43:52","modified_gmt":"2016-01-14T13:43:52","slug":"zaskakujaca-reklama-marco-polo-video","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/zaskakujaca-reklama-marco-polo-video.html","title":{"rendered":"Zaskakuj\u0105ca kampania ameryka\u0144ska (Video)"},"content":{"rendered":"<p><strong>Je\u015bli s\u0142yszysz g\u0142osy zach\u0119caj\u0105ce Ci\u0119 do odbycia luksusowego rejsu lub w niewyja\u015bnionych okoliczno\u015bciach s\u0142yszysz szepty uk\u0142adaj\u0105ce si\u0119 w s\u0142owa &#8222;Marco&#8221; lub &#8222;Polo&#8221; mo\u017cesz by\u0107 pewny, \u017ce wzywaj\u0105 Ci\u0119 Celebrity Cruises.<\/strong><\/p>\n<p>Reklama opiera si\u0119 na konwencji gry psychologicznej &#8211; za\u0142oga statku wykrzykuje s\u0142owa &#8222;Marco&#8221; i &#8222;Polo&#8221;, kt\u00f3re docieraj\u0105 daleko do potencjalnych klient\u00f3w w wielkich miastach, kt\u00f3rzy zdziwieni odbieraj\u0105 sygna\u0142 i odczuwaj\u0105 potrzeb\u0119 powt\u00f3rzenia tego s\u0142owa, lecz nie wiedz\u0105 dok\u0142adnie, co si\u0119 dzieje. Za stworzenie spotu i wizualizacji odpowiada agencja\u00a0Venables Bell &amp; Partners.<\/p>\n<p>https:\/\/youtu.be\/6AK5EVpk_0Y<\/p>\n<p>Celebrity Cruises promuj\u0105 swoje podr\u00f3\u017ce jako nowoczesne i luksusowe, obiecuj\u0105c oszcz\u0119dno\u015bci rz\u0119du $2,150. To bardzo pobudza wyobra\u017ani\u0119 i sprawia, \u017ce potencjalny klient zastanawia si\u0119 nad pocz\u0105tkow\u0105 cen\u0105 kursu przed obni\u017ck\u0105. Po sprawdzeniu przyk\u0142adowego rejsu : ceny wycieczki na trasie Bermudy &#8211; Nowy Jork rozpoczynaj\u0105 si\u0119 od $709.<\/p>\n<p>Kampani\u0119 dope\u0142niaj\u0105 zdj\u0119cia, kt\u00f3re zach\u0119caj\u0105 do odbycia rejsu. W\u015br\u00f3d zalet znajdziemy dobre wino, czekoladki czy niezwykle zielon\u0105 traw\u0119. W ka\u017cdej wizualizacji pojawia si\u0119 logo luksusowych rejs\u00f3w.<\/p>\n<p>Za stworzenie spotu i wizualizacji odpowiada agencja\u00a0Venables Bell &amp; Partners.<\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"\" src=\"http:\/\/www.adweek.com\/files\/2016_Jan\/celebritycruisegrass.jpg\" alt=\"\" width=\"332\" height=\"430\" title=\"\">\u00a0<img decoding=\"async\" class=\"\" src=\"http:\/\/www.adweek.com\/files\/2016_Jan\/celebritycruisecork.jpg\" alt=\"\" width=\"330\" height=\"428\" title=\"\"><img decoding=\"async\" class=\"\" src=\"http:\/\/www.adweek.com\/files\/2016_Jan\/celebritycruisechocolate_0.jpg\" alt=\"\" width=\"315\" height=\"431\" title=\"\"><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"Je\u015bli s\u0142yszysz g\u0142osy zach\u0119caj\u0105ce Ci\u0119 do odbycia luksusowego rejsu lub w niewyja\u015bnionych okoliczno\u015bciach s\u0142yszysz szepty uk\u0142adaj\u0105ce si\u0119 w&hellip;","protected":false},"author":23,"featured_media":164671,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9639],"tags":[9181,9643],"class_list":{"0":"post-164668","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-marketing","8":"tag-celebrity-cruises","9":"tag-atl","10":"cs-entry","11":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/164668","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/23"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=164668"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/164668\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/164671"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=164668"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=164668"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=164668"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}