{"id":16453,"date":"2011-05-11T15:55:01","date_gmt":"2011-05-11T13:55:01","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/goldensubmarine-dla-volkswagena\/"},"modified":"2011-05-11T15:55:01","modified_gmt":"2011-05-11T13:55:01","slug":"goldensubmarine-dla-volkswagena","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/goldensubmarine-dla-volkswagena.html","title":{"rendered":"GoldenSubmarine dla Volkswagena"},"content":{"rendered":"<p>Akcja pod has\u0142em &#8222;Przymierz si\u0119 do nowego Volkswagena&#8221; dotyczy nowej oferty samochod&oacute;w marki z rocznika 2011.<\/p>\n<p>GoldenSubmarine odpowiada za koncepcj\u0119 kampanii internetowej, realizacj\u0119 serwisu internetowego <a rel=\"nofollow noopener\" href=\"http:\/\/www.przymierzsiedovw.pl\/\" target=\"_blank\">www.przymierzsiedovw.pl<\/a> oraz jego mobilnej wersji, stworzenie wszystkich no\u015bnik&oacute;w reklamowych, tak\u017ce na urz\u0105dzenia mobilne (tablety), oraz monitoring kampanii.<\/p>\n<p>Kampania ma podkre\u015bla\u0107 korzystne warunki zakupu: dodatkowe wyposa\u017cenie oraz ubezpieczenie 2,9% dotycz\u0105 wszystkich samochod&oacute;w dost\u0119pnych w portfolio marki. Opr&oacute;cz tego, dla wybranych modeli, we wsp&oacute;\u0142pracy z Volkswagen Bank Polska, przygotowano promocyjne warunki finansowe: kredyt 50\/50 &#8211; 0%, kredyt 2,99% lub leasing 104% czy 107%.<\/p>\n<p>Uzupe\u0142nieniem kampanii reklamowej s\u0105 dzia\u0142ania skierowane do wszystkich pracownik&oacute;w Volkswagena, m.in. do sprzedawc&oacute;w czy pracownik&oacute;w biurowych. Opracowany przez GoldenSubmarine &#8222;Quiz z Przymiarki&#8221; to konkurs z nagrodami, w kt&oacute;rym pytania dotycz\u0105 wspomnianej oferty promocyjnej. Walcz\u0105c o nagrody, pracownicy Volkswagena jednocze\u015bnie zwi\u0119kszaj\u0105 swoj\u0105 wiedz\u0119 na temat najnowszej oferty marki, staj\u0105c si\u0119 po\u015brednio jej ambasadorami.<\/p>\n","protected":false},"excerpt":{"rendered":"Agencja marketingu interaktywnego GoldenSubmarine zrealizowa\u0142a kolejn\u0105 internetow\u0105 kampani\u0119 promocyjn\u0105 dla Volkswagena.","protected":false},"author":1,"featured_media":16454,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[],"tags":[113,1929],"class_list":{"0":"post-16453","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"tag-goldensubmarine","8":"tag-volkswagen","9":"cs-entry","10":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/16453","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=16453"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/16453\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/16454"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=16453"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=16453"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=16453"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}