{"id":164230,"date":"2015-12-29T12:59:23","date_gmt":"2015-12-29T11:59:23","guid":{"rendered":"https:\/\/mediarun.com\/pl\/?p=164230"},"modified":"2015-12-29T13:08:08","modified_gmt":"2015-12-29T12:08:08","slug":"ofiara-kryzysu-w-volkswagenie","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/ciekawostki\/ofiara-kryzysu-w-volkswagenie.html","title":{"rendered":"Konsekwencje kryzysu w VW"},"content":{"rendered":"<div id=\"gazeta_article_lead\"><strong> Reputacja Volkswagena, ale i ca\u0142ego niemieckiego przemys\u0142u zosta\u0142a trwale nadszarpni\u0119ta. Okazuje si\u0119, \u017ce z powodu afery z silnikami TDI w roli g\u0142\u00f3wnej, tzw. Dieselgate, Volkswagen zdecydowa\u0142 si\u0119 po\u017cegna\u0107 swoje has\u0142o reklamowe &#8222;Das Auto&#8221;.<\/strong><\/div>\n<div id=\"gazeta_article_body\">\n<div id=\"article\">\n<div id=\"article_body\">\n<div class=\"cmsArtykulElem\">\n<h5><a href=\"http:\/\/moto.pl\/MotoPL\/1,88389,19069080,volkswagen-transporter-t6-historyczna-edycja-specjalna.html\" target=\"_blank\" shape=\"rect\" rel=\"noopener\"><img fetchpriority=\"high\" decoding=\"async\" class=\"\" title=\"Volkswagen Transporter Generation Six \" src=\"http:\/\/bi.gazeta.pl\/im\/a4\/2f\/12\/z19069092Q,Volkswagen-Transporter-Generation-Six.jpg\" alt=\"Volkswagen Transporter Generation Six \" width=\"523\" height=\"314\" border=\"0\" \/><\/a><\/h5>\n<p>Chyba ka\u017cdy kojarzy s\u0142ynny slogan reklamowy &#8222;Das Auto&#8221;, kt\u00f3ry od 2007 roku towarzyszy reklamom samochod\u00f3w Volkswagena. Wszystko wskazuje na to, \u017ce ju\u017c nied\u0142ugo nie us\u0142yszymy tego charakterystycznego g\u0142osu. <a class=\"external_link\" href=\"http:\/\/www.encyklopedia.moto.pl\/volkswagen\/\" target=\"_blank\" rel=\"noopener\">Volkswagen<\/a> zamierza po\u017cegna\u0107 si\u0119 ze swoim has\u0142em i znacznie upro\u015bci\u0107 przekaz reklamowy. Jak donosi, Reuters tak\u0105 decyzj\u0119 podj\u0119to po zesz\u0142otygodniowy spotkaniu 2000 manager\u00f3w.<\/p>\n<p>Co jest z\u0142ego w prostym ha\u015ble &#8222;Das Auto&#8221; (co mo\u017cna przet\u0142umaczy\u0107 jako &#8221; oto samoch\u00f3d&#8221;)? \u0179le si\u0119 kojarzy&#8230; Oczywi\u015bcie to wina afery z instalowaniem nielegalnego oprogramowania, kt\u00f3re obni\u017ca\u0142o emisj\u0119 szkodliwych substancji podczas test\u00f3w. Ludzie w Volkswagenie uwa\u017caj\u0105, \u017ce w \u015bwietle ostatnich wydarze\u0144 slogan marki mo\u017ce si\u0119 klientom wydawa\u0107 po prostu arogancki, a na pewno b\u0119dzie si\u0119 bardzo \u017ale kojarzy\u0142. St\u0105d decyzja o zmianie <a class=\"external_link\" href=\"http:\/\/www.sciagnij.pl\/programy\/f\/k-Gry+strategiczne\/1\" target=\"_blank\" rel=\"noopener\">strategii<\/a> reklamowej.<\/p>\n<p>Przeczytaj tak\u017ce: <a href=\"https:\/\/mediarun.com\/it\/kolejnykryzysvolkswagena.html\">Kolejny kryzys Volkswagena<\/a><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"Reputacja Volkswagena, ale i ca\u0142ego niemieckiego przemys\u0142u zosta\u0142a trwale nadszarpni\u0119ta. Okazuje si\u0119, \u017ce z powodu afery z silnikami&hellip;","protected":false},"author":17,"featured_media":164231,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[5156],"tags":[9042,1929,9043],"class_list":{"0":"post-164230","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-ciekawostki","8":"tag-das-auto","9":"tag-volkswagen","10":"tag-vw","11":"cs-entry","12":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/164230","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/17"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=164230"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/164230\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/164231"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=164230"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=164230"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=164230"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}