{"id":16409,"date":"2011-05-12T14:27:11","date_gmt":"2011-05-12T12:27:11","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/strong-porozmawiaj-ze-smokiem\/"},"modified":"2015-01-13T01:28:41","modified_gmt":"2015-01-13T01:28:41","slug":"strong-porozmawiaj-ze-smokiem","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/digital\/social-media\/strong-porozmawiaj-ze-smokiem.html","title":{"rendered":"Strong: porozmawiaj ze smokiem"},"content":{"rendered":"<p>Nowa kampania ma na celu w nietuznikowy spos&oacute;b opowiedzie\u0107 o chrakterystycznym smaku Stronga.  Pod adresem <a rel=\"nofollow noopener\" href=\"http:\/\/www.strong.pl\/\" target=\"_blank\">www.strong.pl<\/a> pojawi\u0142 si\u0119 serwis internetowy pozwalaj\u0105cy internautom pozna\u0107 nowy \u015bwiat marki.<\/p>\n<p>Gospodarzem strony i kluczow\u0105 postaci\u0105 kampanii jest smok &#8211; tw&oacute;rca szlachetnego smaku piwa Strong. Na stronie oraz w kampanii mo\u017cna z nim osobiscie porozmawia\u0107. Ma on humorystyczne odpowiedzi na kilka tysi\u0119cy pyta\u0144.&nbsp;<\/p>\n<p>Na portalach pojawi\u0142y si\u0119 tak\u017ce kreacje rich media spalaj\u0105ce g\u0142&oacute;wne strony serwis&oacute;w oraz umo\u017cliwiaj\u0105ce rozmow\u0119 ze smokiem z poziomu formatu reklamowego.<\/p>\n<p>Ze smokiem mo\u017cna porozmawia\u0107 tak\u017ce na Facebooku, gdzie powsta\u0142 profil &#8222;Strong. Szlachetny Gatunek&#8221;. W\u015br&oacute;d fan&oacute;w rozdawane b\u0119d\u0105 zapalniczki Zippo.<\/p>\n<p>Kampania internetowa jest uzupe\u0142nieniem akcji repozycjonuj\u0105cej mark\u0119 Strong opracowanej przez agencj\u0119 PZL. Za wszystkie dzia\u0142ania online, od przygotowania strategii i pomys\u0142&oacute;w po produkcj\u0119 serwisu, format&oacute;w reklamowych i media spo\u0142eczno\u015bciowe odpowiada agencja Pride&amp;Glory Interactive. Za zakup medi&oacute;w odpowiedzialny jest dom mediowy OMD Macroscope.<\/p>\n","protected":false},"excerpt":{"rendered":"Marka Strong nale\u017c\u0105ca do Grupy \u017bywiec rozpocz\u0119\u0142a internetow\u0105 cz\u0119\u015b\u0107 kampanii reklamowej.","protected":false},"author":1,"featured_media":16410,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[20],"tags":[128,84,325,371,746,1931],"class_list":{"0":"post-16409","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-social-media","8":"tag-facebook","9":"tag-grupa-zywiec","10":"tag-macroscope-omd","11":"tag-pride-glory","12":"tag-pzl","13":"tag-strong","14":"cs-entry","15":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/16409","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=16409"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/16409\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/16410"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=16409"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=16409"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=16409"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}