ajnowszy spot jest kontynuacj\u0105 strategii komunikacyjnej, w której g\u0142ówn\u0105 rol\u0119 gra Kostek – animowany bohater reklam czekolad Alpen Gold.<\/p>\n
Tym razem Kostek zach\u0119ca konsumentów do wzi\u0119cia udzia\u0142u w loterii, w finale której mo\u017cna wygra\u0107 nawet 100 000 z\u0142.<\/p>\n
Spot b\u0119dzie mo\u017cna ogl\u0105da\u0107 w najwi\u0119kszych stacjach telewizyjnych. W jego realizacji wzi\u0105\u0142 udzia\u0142 Jeff Ford, re\u017cyser wielokrotnie nagradzany za produkcje wykorzystuj\u0105ce technik\u0119 3D. Za kreacje odpowiada Gruppa66 Ogilvy<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"Od pierwszej po\u0142owy maja na antenie telewizyjnej mo\u017cna ogl\u0105da\u0107 nowy spot promocyjny czekolad Alpen Gold.","protected":false},"author":1,"featured_media":16370,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[],"tags":[1680,1303,451],"class_list":{"0":"post-16369","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"tag-alpen-gold","8":"tag-gruppa66-ogilvy","9":"tag-kraft-foods","10":"cs-entry","11":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/16369","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=16369"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/16369\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/16370"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=16369"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=16369"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=16369"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}