{"id":16363,"date":"2011-05-13T19:18:21","date_gmt":"2011-05-13T17:18:21","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/banderas-w-kolejnej-kampanii-bz-wbk-wideo\/"},"modified":"2011-05-13T19:18:21","modified_gmt":"2011-05-13T17:18:21","slug":"banderas-w-kolejnej-kampanii-bz-wbk-wideo","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/banderas-w-kolejnej-kampanii-bz-wbk-wideo.html","title":{"rendered":"Banderas w kolejnej kampanii BZ WBK (wideo)"},"content":{"rendered":"<p>Rozpocz\u0119ta 13 maja kampania &#8222;Zerro faktur&#8221; jest pierwsz\u0105 w historii banku kampani\u0105 telewizyjn\u0105 dla firm.<\/p>\n<p>&#8211; Zdecydowali\u015bmy si\u0119 wykorzysta\u0107 telewizj\u0119 jako wiod\u0105ce medium w kampanii, gdy\u017c segment do kt&oacute;rego chcemy dotrze\u0107 jest bardzo rozdrobniony, a spos&oacute;b w jaki podejmuje decyzje jest zbli\u017cony do zachowa\u0144 klient&oacute;w detalicznych &#8211; wyja\u015bnia Patrycja Klarecka, dyrektor ds. nowych medi&oacute;w w Banku Zachodnim WBK.<\/p>\n<p>&#8211; Mocno liczymy, \u017ce obecno\u015b\u0107 w telewizji pomo\u017ce nam tak\u017ce wzmocni\u0107 wizerunek banku w\u015br&oacute;d mikro i ma\u0142ych firm. Kampania kredyt&oacute;w dla firm jest niejako kontynuacj\u0105 kampanii kredyt&oacute;w got&oacute;wkowych dla klient&oacute;w detalicznych &#8211; dodaje Klarecka.<\/p>\n<p>Za kreacj\u0119 kampanii odpowiada GPD Advertising, produkcj\u0105 zaj\u0119\u0142o si\u0119 studio Tandem Taren-To, a planowanie i zakup medi&oacute;w powierzono Starcomowi.<\/p>\n<p>Pierwszy etap kampanii z udzia\u0142em Antonio Banderasa ruszy\u0142 pod koniec marca (<strong><a href=\"http:\/\/wiadomosci.mediarun.pl\/artykul\/reklama-reklama,antonio-banderas-polak-potrafi-ole-wideo,38899,2,2,1.html\" target=\"_blank\" rel=\"noopener\">szczeg&oacute;\u0142y<\/a><\/strong>).<\/p>\n","protected":false},"excerpt":{"rendered":"&#8222;Bierz i nie m&oacute;w na co&#8221; &#8211; pod tym has\u0142em ruszy\u0142a kampania kredyt&oacute;w dla firm Banku Zachodniego WBK. Do skorzystania z oferty zach\u0119ca Antonio Banderas.","protected":false},"author":1,"featured_media":16364,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[],"tags":[1056],"class_list":{"0":"post-16363","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"tag-gpd","8":"cs-entry","9":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/16363","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=16363"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/16363\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/16364"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=16363"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=16363"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=16363"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}