{"id":16357,"date":"2011-05-14T20:32:41","date_gmt":"2011-05-14T18:32:41","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/kowalczyk-pomogla-polbankowi\/"},"modified":"2011-05-14T20:32:41","modified_gmt":"2011-05-14T18:32:41","slug":"kowalczyk-pomogla-polbankowi","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/kowalczyk-pomogla-polbankowi.html","title":{"rendered":"Kowalczyk pomog\u0142a Polbankowi"},"content":{"rendered":"<p>Justyna Kowalczyk zosta\u0142a twarz\u0105 banku w sierpniu 2010 r. Do dzisiaj mo\u017cna j\u0105 by\u0142o zobaczy\u0107 w spotach reklamowych dotycz\u0105cych kont osobistych, kredyt&oacute;w hipotecznych oraz us\u0142ug dla klient&oacute;w biznesowych.<\/p>\n<p>Polbank na kampani\u0119 reklamow\u0105 wyda\u0142 20 milion&oacute;w z\u0142otych. Jednak efekty przesz\u0142y oczekiwania wszystkich: wzrost spontanicznej znajomo\u015bci marki osi\u0105gn\u0105\u0142 ponad 70 procent, a od czasu podpisania umowy z zawodniczk\u0105 utworzono 200 tysi\u0119cy nowych kont osobistych.<\/p>\n<p>Dla por&oacute;wnania &#8211; kampania reklamowa Banku Zachodniego WBK z Gerardem Depardieu kosztowa\u0142a 37 milion&oacute;w z\u0142otych i zaowocowa\u0142a otwarciem 144 tysi\u0119cy nowych rachunk&oacute;w.<\/p>\n<p>Jak twierdzi Jakub Biedrzy\u0144ski, dyrektor zarz\u0105dzaj\u0105cy OmnicomMediaGroup, \u017ar&oacute;d\u0142em tak pozytywnych rezultat&oacute;w jest bardzo silna marka w\u0142asna Justyny Kowalczyk. Jej osoba kojarzy si\u0119 wszystkim z sukcesem, ci\u0119\u017ck\u0105 prac\u0105 i odpowiedzialno\u015bci\u0105 &#8211; s\u0105 to cechy, kt&oacute;rych wymagamy r&oacute;wnie\u017c od bank&oacute;w. Zdaniem Bierzy\u0144skiego budowany w ten spos&oacute;b wizerunek Polbanku jest sp&oacute;jny i wiarygodny dla klient&oacute;w.<\/p>\n","protected":false},"excerpt":{"rendered":"Zatrudnienie do promocji marki najlepszej polskiej biegaczki narciarskiej okaza\u0142o si\u0119 dla Polbanku strza\u0142em w dziesi\u0105tk\u0119.","protected":false},"author":1,"featured_media":16358,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[],"tags":[1008],"class_list":{"0":"post-16357","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"tag-polbank","8":"cs-entry","9":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/16357","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=16357"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/16357\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/16358"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=16357"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=16357"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=16357"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}