{"id":163561,"date":"2015-12-10T16:17:53","date_gmt":"2015-12-10T15:17:53","guid":{"rendered":"https:\/\/mediarun.com\/pl\/?p=163561"},"modified":"2015-12-10T16:17:53","modified_gmt":"2015-12-10T15:17:53","slug":"163561","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/digital\/internet\/163561.html","title":{"rendered":"Play nie daje o sobie zapomnie\u0107 &#8211; nowa kampania"},"content":{"rendered":"<p><strong>Play nie daje o sobie zapomnie\u0107 ani na chwil\u0119 \u2013 w\u0142a\u015bnie ruszyli z kolejn\u0105 wsp\u00f3\u0142prac\u0105 \u015bwi\u0105teczn\u0105. Powsta\u0142a strona, na kt\u00f3rej zaproszeni youtuberzy b\u0119d\u0105 ze sob\u0105 rywalizowa\u0107 i wype\u0142nia\u0107 zadania, kt\u00f3re wymy\u015bl\u0105 internauci. To pierwszy etap kampanii przygotowanej przez agencj\u0119 \u201eartegence\u201d.<\/strong><\/p>\n<p>Do pojedynku stan\u0105 Abstrachuje, SKKF, Banshee, JDabrowsky oraz dw\u00f3jka, idealnie znanych z reklam sieci kom\u00f3rkowej, sprzedawc\u00f3w Playa. Na swietazplay.pl obserwatorzy musz\u0105 popisa\u0107 si\u0119 kreatywno\u015bci\u0105 i rzuci\u0107 wyznawanie bohaterom akcji. Mo\u017ce to by\u0107 ulepienie ba\u0142wana, przebranie si\u0119 za renifera czy nawet wystylizowanie siebie jako prezent. Gwiazdy internetu musz\u0105 nagra\u0107 filmik, w kt\u00f3rym przedstawiaj\u0105 wykonanie zadania i udowadniaj\u0105, \u017ce to zrobili. Fani b\u0119d\u0105 musieli wybra\u0107 najlepszy filmik i zdecydowa\u0107, kto zwyci\u0119\u017cy\u0142. Potem role si\u0119 odwr\u00f3c\u0105 \u2013 g\u0142osuj\u0105cy b\u0119d\u0105 musieli odpowiedzie\u0107 ciekawie na pytanie, aby stara\u0107 si\u0119 o wygran\u0105 jednej z 60 nagr\u00f3d.<\/p>\n<p>G\u0142\u00f3wn\u0105 atrakcj\u0105 dla g\u0142osuj\u0105cych, kt\u00f3rzy zostan\u0105 wyr\u00f3\u017cnieni b\u0119dzie spotkanie z autorem nagrania, kt\u00f3ry zebra\u0142 najwi\u0119cej g\u0142os\u00f3w.<\/p>\n<p>Przypomnijmy, \u017ce \u015bwi\u0105teczna akcja jest dalszym promowaniem nowej aplikacji, kt\u00f3r\u0105 jako jedyna w Polsce sie\u0107, wprowadzi\u0142 Play \u2013 TIDAL.\u00a0<a href=\"https:\/\/mediarun.com\/marketing\/tidal-w-play-wmi-youtuberami.html\">Tidal we wsp\u00f3\u0142pracy z popularnymi youtuberami<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"Play nie daje o sobie zapomnie\u0107 ani na chwil\u0119 \u2013 w\u0142a\u015bnie ruszyli z kolejn\u0105 wsp\u00f3\u0142prac\u0105 \u015bwi\u0105teczn\u0105. Powsta\u0142a strona,&hellip;","protected":false},"author":17,"featured_media":160833,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9676],"tags":[62,274],"class_list":{"0":"post-163561","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-internet","8":"tag-play","9":"tag-youtube","10":"cs-entry","11":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/163561","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/17"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=163561"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/163561\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/160833"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=163561"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=163561"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=163561"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}