{"id":163474,"date":"2015-12-08T11:27:34","date_gmt":"2015-12-08T10:27:34","guid":{"rendered":"https:\/\/mediarun.com\/pl\/?p=163474"},"modified":"2015-12-08T11:36:56","modified_gmt":"2015-12-08T10:36:56","slug":"kolejna-seksistowska-reklama-oburza-internautow","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/kolejna-seksistowska-reklama-oburza-internautow.html","title":{"rendered":"Kolejna reklama oburza internaut\u00f3w"},"content":{"rendered":"<p><strong>Firma odzie\u017cowa &#8222;I Love Ugly&#8221; promuje m\u0119sk\u0105 bi\u017cuteri\u0119 zdj\u0119ciami, kt\u00f3re wywo\u0142a\u0142y skrajne emocje.<\/strong><\/p>\n<p>Ich bohaterami s\u0105 &#8211; co warto podkre\u015bli\u0107 &#8211; ubrani panowie, trzymaj\u0105cy r\u0119ce na nagich piersiach, po\u015bladkach czy&#8230; \u0142onie. Czy przekroczono granice dobrego smaku? Patrz\u0105c na fotografie, kt\u00f3rymi firma chwali si\u0119 m.in. na\u00a0Facebooku, mo\u017cna zastanowi\u0107 si\u0119 nad ich przekazem. A ten wydaje si\u0119 do\u015b\u0107 jasny &#8211; samiec alfa pokazuje kobiecie, gdzie jej miejsce.<\/p>\n<p>Kobiece cia\u0142o w XXI wieku nagminnie jest nadu\u017cywane w reklamach. Wszystko, co staje si\u0119\u00a0obiektem po\u017c\u0105dania, musi najwyra\u017aniej mie\u0107 z nim zwi\u0105zek. Z takiego za\u0142o\u017cenia ci\u0105gle wychodz\u0105 reklamodawcy. Wniosek ten nasuwa si\u0119 bowiem, gdy przed oczami pokazuje si\u0119 nago\u015b\u0107, nie zmys\u0142ow\u0105, lecz uw\u0142aczaj\u0105c\u0105 kobiecie.<\/p>\n<p><strong>Warto zaznaczy\u0107: tej bez twarzy, zwyczajnie seksistowskiej. Tak jest w\u0142a\u015bnie w przypadku tej reklamy.<\/strong><\/p>\n<div class=\"article-wraper\">\n<div class=\"article-body\">Pojawi\u0142o si\u0119 wiele komentarzy na temat kampanii. Niekt\u00f3rzy domagaj\u0105 si\u0119 przeprosin, gro\u017c\u0105c firmie utrat\u0105 klient\u00f3w.<\/div>\n<div class=\"article-body\"><\/div>\n<\/div>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"alignnone size-full wp-image-163476\" src=\"https:\/\/mediarun.com\/wp-content\/uploads\/2015\/12\/Zrzut-ekranu-2015-12-08-o-11.12.21.png\" alt=\"Zrzut ekranu 2015-12-08 o 11.12.21\" width=\"467\" height=\"395\" title=\"\"><\/p>\n<p>Je\u017celi &#8222;I Love Ugly&#8221; chodzi\u0142o o zainteresowanie, to osi\u0105gn\u0119\u0142a cel. Pytanie tylko, jaki? Najwi\u0119cej do powiedzenia na ten temat mia\u0142y panie. Jak mo\u017cna przeczyta\u0107 w mediach spo\u0142eczno\u015bciowych, protestuj\u0105, bo ich zdaniem przedstawiono je jako obiekt seksualny. Wbrew pozorom, szumu narobi\u0142y nie tylko\u00a0feministki, ale r\u00f3wnie\u017c w\u0142adze Nowej Zelandii, dbaj\u0105ce o prawa kobiet.<\/p>\n<p><a href=\"https:\/\/mediarun.com\/wp-content\/uploads\/2015\/12\/e13a185f485a001b2e8a56a759f6c420641000.png\"><img decoding=\"async\" class=\"alignnone size-full wp-image-163479\" src=\"https:\/\/mediarun.com\/wp-content\/uploads\/2015\/12\/e13a185f485a001b2e8a56a759f6c420641000.png\" alt=\"e13a185f485a001b2e8a56a759f6c420,641,0,0,0\" width=\"640\" height=\"426\" title=\"\" srcset=\"https:\/\/mediarun.com\/pl\/wp-content\/uploads\/2015\/12\/e13a185f485a001b2e8a56a759f6c420641000.png 640w, https:\/\/mediarun.com\/pl\/wp-content\/uploads\/2015\/12\/e13a185f485a001b2e8a56a759f6c420641000-300x200.png 300w, https:\/\/mediarun.com\/pl\/wp-content\/uploads\/2015\/12\/e13a185f485a001b2e8a56a759f6c420641000-600x400.png 600w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/><\/a>\u00a0\u00a0<a href=\"https:\/\/mediarun.com\/wp-content\/uploads\/2015\/12\/90b941f0ddf4b4652b80636254c0af84640000.jpg\"><img decoding=\"async\" class=\"alignnone size-full wp-image-163477\" src=\"https:\/\/mediarun.com\/wp-content\/uploads\/2015\/12\/90b941f0ddf4b4652b80636254c0af84640000.jpg\" alt=\"90b941f0ddf4b4652b80636254c0af84,640,0,0,0\" width=\"640\" height=\"427\" title=\"\" srcset=\"https:\/\/mediarun.com\/pl\/wp-content\/uploads\/2015\/12\/90b941f0ddf4b4652b80636254c0af84640000.jpg 640w, https:\/\/mediarun.com\/pl\/wp-content\/uploads\/2015\/12\/90b941f0ddf4b4652b80636254c0af84640000-300x200.jpg 300w, https:\/\/mediarun.com\/pl\/wp-content\/uploads\/2015\/12\/90b941f0ddf4b4652b80636254c0af84640000-600x400.jpg 600w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/><\/a><\/p>\n<p>Firma oczywi\u015bcie nie jest odosobniona w my\u015bleniu, \u017ce kobieca nago\u015b\u0107 jest d\u017awigni\u0105 handlu. Niedawno polska marka Mohito wysz\u0142a z podobnego za\u0142o\u017cenia &#8211; podobnie reklamowa\u0142a przecenione dodatki, o czym\u00a0pisali\u015bmy. Tw\u00f3rcy kampanii byli jednak ciut subtelniejsi od nowozelandczyk\u00f3w. By\u0107 mo\u017ce nie wiedz\u0105 jeszcze wszystkiego o zasadach rz\u0105dz\u0105cych marketingiem. Najwa\u017cniejsza brzmi chyba: brzydkie zagrania przynosz\u0105 wielki zysk.<\/p>\n","protected":false},"excerpt":{"rendered":"Firma odzie\u017cowa &#8222;I Love Ugly&#8221; promuje m\u0119sk\u0105 bi\u017cuteri\u0119 zdj\u0119ciami, kt\u00f3re wywo\u0142a\u0142y skrajne emocje. Ich bohaterami s\u0105 &#8211; co&hellip;","protected":false},"author":17,"featured_media":163481,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[8823,8824],"class_list":{"0":"post-163474","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"tag-i-love-ugly","9":"tag-seksistowska-reklama","10":"cs-entry","11":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/163474","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/17"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=163474"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/163474\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/163481"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=163474"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=163474"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=163474"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}