{"id":163048,"date":"2015-12-02T10:53:51","date_gmt":"2015-12-02T09:53:51","guid":{"rendered":"https:\/\/mediarun.com\/pl\/?p=163048"},"modified":"2015-12-02T10:53:51","modified_gmt":"2015-12-02T09:53:51","slug":"wzruszajaca-kampania","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/wzruszajaca-kampania.html","title":{"rendered":"Wzruszaj\u0105ca, niemiecka kampania \u015bwi\u0105teczna"},"content":{"rendered":"<p><strong>\u015awi\u0119ta Bo\u017cego Narodzenia, to czas przeznaczony dla rodziny, spotkania przy op\u0142atku i zatrzymania si\u0119 na chwil\u0119 we wsp\u00f3\u0142czesnym p\u0119dzie. Jak cz\u0119sto jednak, zapominamy o tym co jest naprawd\u0119 wa\u017cne? Jak cz\u0119sto zapominamy nawet o naszych bliskich?\u00a0Biegaj\u0105c po supermarketach, prowadz\u0105c intensywne \u017cycie zawodowe, pozwalamy umkn\u0105\u0107 gdzie\u015b duchowi \u015awi\u0105t oraz tym, kt\u00f3rzy s\u0105 nam najbli\u017csi.\u00a0<\/strong><\/p>\n<p>Niemiecka kampania Bo\u017conarodzeniowa to pi\u0119kny produkt marketingu, kt\u00f3ry pokazuje\u00a0niezwykle emocjonaln\u0105 i smutn\u0105 histori\u0119 starszego cz\u0142owieka, kt\u00f3ry czeka na swoj\u0105 c\u00f3rk\u0119. Spot autorstwa agencji Jung von Matt w ci\u0105gu kilku dni zanotowa\u0142 ponad 10 mln wy\u015bwietle\u0144 na YouTubie.<\/p>\n<p>Bohaterem spotu jest starszy m\u0119\u017cczyzna siedz\u0105cy przy stole, kt\u00f3ry otrzymuje od swojej c\u00f3rki wiadomo\u015b\u0107 g\u0142osow\u0105, w kt\u00f3rej informuje ona, \u017ce jednak nie przyjedzie do domu.<\/p>\n<p>Staruszek w tej sytuacji \u015bwi\u0119ta Bo\u017cego Narodzenia sp\u0119dza samotnie. W kolejnej scenie reklamy widzimy dzieci tego m\u0119\u017cczyzny, kt\u00f3re odbieraj\u0105 wiadomo\u015b\u0107, \u017ce ich ojciec nie \u017cyje. <strong>Zobacz i dowiedz si\u0119, co sta\u0142o si\u0119 p\u00f3\u017aniej&#8230;<\/strong><\/p>\n<p>&nbsp;<\/p>\n<p><iframe title=\"EDEKA Weihnachtsclip - #heimkommen\" width=\"1200\" height=\"675\" src=\"https:\/\/www.youtube.com\/embed\/V6-0kYhqoRo?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n","protected":false},"excerpt":{"rendered":"Wyciskaj\u0105ca \u0142zy niemiecka kampania Bo\u017conarodzeniowa&#8230;","protected":false},"author":17,"featured_media":163050,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[4796,8668,8667,8664,8666,8663,8665],"class_list":{"0":"post-163048","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"tag-boze-narodzenie","9":"tag-edeka","10":"tag-jung-von-matt","11":"tag-kampania-bozonarodzeniowa","12":"tag-niemiecka-kampania","13":"tag-samotnosc-starszych-ludzi","14":"tag-swiateczna-kampania","15":"cs-entry","16":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/163048","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/17"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=163048"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/163048\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/163050"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=163048"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=163048"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=163048"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}