{"id":162993,"date":"2015-12-01T11:12:51","date_gmt":"2015-12-01T10:12:51","guid":{"rendered":"https:\/\/mediarun.com\/pl\/?p=162993"},"modified":"2015-12-01T16:00:59","modified_gmt":"2015-12-01T15:00:59","slug":"reklama-google","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/reklama-google.html","title":{"rendered":"Specjalne wsparcie reklamowe od Googla"},"content":{"rendered":"<h4><strong>W ramach projektu Accelerated Mobile Pages\u00a0<\/strong><strong>pozwalaj\u0105cego na szybsze uruchamianie stron mobilnych, Google zamierza oferowa\u0107 wydawcom specjalne wsparcie reklamowe.<\/strong><\/h4>\n<p>Wed\u0142ug marketingland.com w ramach AMP Google b\u0119dzie pomaga\u0142 wydawcom zarabia\u0107 na reklamach. Do Accelerated Mobile Pages do\u0142\u0105czyli Outbrain, AOL, OpenX, DoubleClick i AdSense, kt\u00f3re wraz z ameryka\u0144skim gigantem b\u0119d\u0105 pracowa\u0107 nad tworzeniem ofert reklamowych oraz popraw\u0105 jako\u015bci reklam wy\u015bwietlanych w serwisach wydawc\u00f3w , kt\u00f3rzy do\u0142\u0105czyli do inicjatywy Google. Wed\u0142ug Google&#8217;a wydawcy korzystaj\u0105cy z AMP b\u0119d\u0105 mieli zdecydowanie wi\u0119cej mo\u017cliwo\u015bci w sprzeda\u017cy reklam ni\u017c ci korzystaj\u0105cy z Instant Articles czy Apple News.<\/p>\n<p>Dotychczas do inicjatywy Google&#8217;a do\u0142\u0105czyli m.in. Vox, AOL, Al Jazeera, America, News Corp., BBC, The Verge, BuzzFeed, \u201eThe Washington Post\u201d i \u201eThe New York Times\u201d.<\/p>\n<p>Wprowadzony w pa\u017adzierniku br. przez Google projekt Accelerated Mobile Pages (AMP) pozwala na szybsze uruchamianie stron mobilnych.\u00a0Dzi\u0119ki AMP strony internetowe z bogat\u0105 zawarto\u015bci\u0105, jak np.: wideo, animacje czy wysokiej jako\u015bci grafiki, b\u0119d\u0105 wsp\u00f3\u0142pracowa\u0142y z reklamami i \u0142adowa\u0142y si\u0119 natychmiastowo. Ten sam kod ma dzia\u0142a\u0107 na wielu platformach i urz\u0105dzeniach. Projekt powsta\u0142 w odpowiedzi na potrzeby wydawc\u00f3w serwis\u00f3w internetowych. Za ka\u017cdym razem, kiedy strona \u0142aduje si\u0119 zbyt d\u0142ugo, wydawcy trac\u0105 czytelnik\u00f3w, a wraz z nimi mo\u017cliwo\u015b\u0107 osi\u0105gni\u0119cia przychod\u00f3w z tytu\u0142u reklam czy subskrypcji. Natomiast \u00a0reklamodawcy maj\u0105 trudno\u015bci z pozyskaniem uwagi internaut\u00f3w.<\/p>\n","protected":false},"excerpt":{"rendered":"Wydawcy korzystaj\u0105cy z Accelerated Mobile Pages otrzymaj\u0105 od Google&#8217;a wsparcie reklamowe.","protected":false},"author":17,"featured_media":162994,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9676,9642],"tags":[8619,2896,8621,1907,661,6649,8625,181,8622,8624,8623,6648,5072,2332,8620],"class_list":{"0":"post-162993","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-internet","8":"category-atl","9":"tag-accelerated-mobile-pages","10":"tag-al-jazeera","11":"tag-america","12":"tag-aol","13":"tag-bbc","14":"tag-buzzfeed","15":"tag-doubleclick-i-adsense","16":"tag-google","17":"tag-news-corp","18":"tag-openx","19":"tag-outbrain","20":"tag-the-new-york-times","21":"tag-the-verge","22":"tag-the-washington-post","23":"tag-vox","24":"cs-entry","25":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/162993","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/17"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=162993"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/162993\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/162994"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=162993"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=162993"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=162993"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}