{"id":162707,"date":"2015-11-24T00:54:03","date_gmt":"2015-11-23T23:54:03","guid":{"rendered":"https:\/\/mediarun.com\/pl\/?p=162707"},"modified":"2015-11-24T00:59:39","modified_gmt":"2015-11-23T23:59:39","slug":"marketing-z-przymrozeniem-oka","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/marketing-z-przymrozeniem-oka.html","title":{"rendered":"Kompromituj\u0105ce oblicza marketingu (Video)"},"content":{"rendered":"<p><strong>Kreatywno\u015b\u0107 specjalist\u00f3w ds. marketingu nie zna granic. <\/strong><\/p>\n<p>Disco zniesie wszystko, ale potencjalny odbiorca reklamy Activii w rytmie disco, ju\u017c niekoniecznie.<\/p>\n<p><iframe title=\"Reklama Danone Activia - Disco\" width=\"1200\" height=\"675\" src=\"https:\/\/www.youtube.com\/embed\/w3QJ5oe09vY?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p>Tw\u00f3rcy spotu reklamowego \u015brodka &#8222;Metafen&#8221; postanowili nagra\u0107 &#8222;utw\u00f3r&#8221;, kt\u00f3rego tre\u015b\u0107 stanowi ostrze\u017cenie: &#8222;Przed u\u017cyciem zapoznaj si\u0119 z tre\u015bci\u0105 ulotki, do\u0142\u0105czonej do opakowania&#8230;&#8221;.\u00a0Nosi on tytu\u0142 Metafen Teaser, kt\u00f3ry z pewno\u015bci\u0105, nie jest przypadkowy. Potocznie w j\u0119zyku angielskim teaser oznacza osob\u0119 lubi\u0105c\u0105 prowokowa\u0107 w zabawny, b\u0105d\u017a nieuprzejmy spos\u00f3b.<\/p>\n<p>&nbsp;<\/p>\n<p><iframe title=\"Metafen Teaser\" width=\"1200\" height=\"675\" src=\"https:\/\/www.youtube.com\/embed\/1dEevL_T38Q?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p>Oto kilka innych przyk\u0142ad\u00f3w reklam, kt\u00f3re niew\u0105tpliwie zas\u0142uguj\u0105 na nominacj\u0119 do konkursu Chamlet roku, czyli festiwalu najgorszej, polskiej reklamy.<\/p>\n<p>Agito.pl<\/p>\n<p>https:\/\/www.youtube.com\/watch?v=ex9IviAA5I4<\/p>\n<p>Super Express<\/p>\n<p>&nbsp;<\/p>\n<p><iframe title=\"\u017bubr kandyduje z puszczy\" width=\"1200\" height=\"675\" src=\"https:\/\/www.youtube.com\/embed\/ESjvlkGU8xc?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p>LOB<\/p>\n<p><iframe title=\"LOB - Zabezpiecz si\u0119! reklama\" width=\"1200\" height=\"675\" src=\"https:\/\/www.youtube.com\/embed\/d8CJRYxifE0?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p>&nbsp;<\/p>\n<p>Dla por\u00f3wnania, polecamy:\u00a0<a href=\"https:\/\/mediarun.com\/marketing\/atl\/marketingatlhiszpanska-rek-podbija-serca.html\">Zobacz spot, kt\u00f3ry podbija serca w Hiszpanii!<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"Kreatywno\u015b\u0107 specjalist\u00f3w ds. marketingu nie zna granic&#8230;","protected":false},"author":17,"featured_media":162709,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9639],"tags":[8494,8493,8495,8492,9643],"class_list":{"0":"post-162707","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-marketing","8":"tag-danone-acitvia","9":"tag-kompromitujace-reklamy","10":"tag-metafen-teaser","11":"tag-najgorsza-reklama","12":"tag-atl","13":"cs-entry","14":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/162707","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/17"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=162707"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/162707\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/162709"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=162707"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=162707"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=162707"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}