{"id":16253,"date":"2011-05-17T15:39:25","date_gmt":"2011-05-17T13:39:25","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/oliwier-promuje-sie-w-tv-wideo\/"},"modified":"2011-05-17T15:39:25","modified_gmt":"2011-05-17T13:39:25","slug":"oliwier-promuje-sie-w-tv-wideo","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/oliwier-promuje-sie-w-tv-wideo.html","title":{"rendered":"Oliwier promuje si\u0119 w tv (wideo)"},"content":{"rendered":"<p>Jest to pierwsza komunikacja marki przygotowana od momentu wprowadzenia na rynek. Po\u0142\u0105czenie oleju rzepakowego i oliwy z oliwek by\u0142o inspiracj\u0105 przy opracowaniu strategii i pomys\u0142u kreatywnego. W kampanii pod hs\u0142em &#8222;Oliwier. Razem smaczniej&#8221; zastosowano personifikacj\u0119 kropelek oleju, podr&oacute;\u017cuj\u0105cych po potrawach.<\/p>\n<p>Na potrzeby og&oacute;lnopolskiej kampanii telewizyjnej przygotowano 30 i 15 sekundowe spoty, kt&oacute;re b\u0119d\u0105 emitowane w kilkunastu stacjach TV. Motyw kropelek zosta\u0142 wykorzystany r&oacute;wnie\u017c w kampanii billboardowej.<\/p>\n<p>Kampani\u0119 przygotowa\u0142 dzia\u0142 marketingu ZT Kruszwica wraz z agencj\u0105 Koledzy Strategia&amp;Kreacja, kt&oacute;ra realizuje projekt po wygranym przetargu. Media zaplanowa\u0142 dom mediowy Starcom.<\/p>\n","protected":false},"excerpt":{"rendered":"Ruszy\u0142a kolejna ods\u0142ona telewizyjnej kampanii oleju kulinarnego Oliwier.","protected":false},"author":1,"featured_media":16254,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[],"tags":[1922,377],"class_list":{"0":"post-16253","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"tag-koledzystrategia","8":"tag-starcom","9":"cs-entry","10":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/16253","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=16253"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/16253\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/16254"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=16253"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=16253"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=16253"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}